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electrosonic.com
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Electrosonic: The Invisible Architect of Immersive Worlds
How a 530-person AV giant quietly powers experiences from theme parks to sports arenas
You've likely experienced Electrosonic's work without ever seeing their logo. From the thunderous audio of a roller coaster to the synchronized lighting of a corporate boardroom, this company is the invisible force behind the world's most memorable sensory experiences. They don't just install speakers; they engineer emotion.
"They don't sell hardware; they sell the feeling of being somewhere else entirely."
The B2B2C Powerhouse Model
Electrosonic operates in the lucrative intersection of B2B services and B2C outcomes. Their clients (architects, developers, corporations) pay for systems, but the true customer is the end-user experiencing the result. With 530 employees and $96.1M in revenue, they achieve ~$181k revenue per employee—a strong ratio for a service-heavy business. Their 46% direct traffic signals powerful brand recognition in a niche industry.
Traffic Tells a Story
Their keyword strategy reveals their positioning. While they rank for their own brand name (610 monthly searches), the real insight is in secondary terms: 'immersive rides simulation experiences' (150 searches) and 'sports arena technology' (150 searches). This isn't generic AV work; they're targeting high-value, complex installations that demand deep technical expertise. The 36% organic traffic share shows they're discoverable beyond their brand moat.
The leadership team structure—VP Sales, Head of Design EMEA, Director of Digital Experiences—reveals a company that's not just installing systems but strategically expanding into experiential design. With Theresa Gray leading Support and Managed Services Operations, they've built a recurring revenue model beyond initial installation, a critical moat in the systems integration space.
- Engineering-First Culture: Technical stack includes GSAP, jQuery, and Tailwind CSS—pragmatic choices for a B2B service company, not just a flashy marketing site
- Global Footprint: EMEA leadership presence indicates international operations beyond their US base
- Experience Diversification: From corporate boardrooms to theme park rides—de-risking through market diversity
The Silent Giant of Experiential Tech
Electrosonic proves that in B2B services, depth of expertise and operational excellence beat flashy marketing every time. Their $96M revenue and 530 employees represent a mature, profitable business that's been quietly building the sensory layer of our physical world for decades.
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Audio Visual Systems | Electrosonic
Electrosonic designs, builds and supports innovative audiovisual solutions that create lasting experiences where people live, work and play.
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About electrosonic.com
Electrosonic designs, builds and supports innovative audiovisual solutions that create lasting experiences where people live, work and play.
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electrosonic.com uses 20 technologies across their website including Mapbox, Google Fonts, Okta, and more.
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Okta
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Traffic & Audience
electrosonic.com receives approximately 11.5K monthly visitors and ranks #2,025,207 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:10 on the site.
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