In an era where every B2B company is fighting for digital dominance, Elektroskandia stands as a fascinating anomaly: a wholesale business generating $35M annually with exactly zero measurable web traffic. This isn't a startup failure—it's a deliberate, old-school strategy that defies modern growth playbooks.

"This isn't a digital transformation story. It's a digital avoidance story—and it's working."

The absence of digital tracking data is itself a powerful signal. In 2024, a company with zero web traffic isn't failing—it's operating in a different dimension entirely. This is the B2B equivalent of a cash-only business. No digital paper trail means no dependency on Google algorithms, no ad spend, and no conversion optimization. The risk? Complete reliance on human relationships and market reputation. The reward? Unshakeable margins and customer loyalty that digital-first competitors can't replicate.

• Old-school B2B relationships over digital-first customer acquisition
• High-touch sales model with $100K revenue per employee
• Zero digital marketing spend = zero digital footprint
• Likely serving industrial clients who value consistency over convenience