elgato.com
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Elgato: The Hardware Empire Hiding in Plain Sight
Why 2.5M monthly visitors flock to a site that says 'Access Denied'
The homepage says 'Access Denied,' but the numbers tell a different story. Elgato.com is a paradox: a $53M revenue engine that treats its website like a vault, while 2.5 million visitors monthly still find a way in. This isn't a bug—it's a feature of a brand so dominant it doesn't need to sell itself.
"When 'Access Denied' is your top H1 tag but 2.5M people still show up, you've built a brand, not just a website."
The Creator Economy's Silent Backbone
Elgato doesn't target 'gamers'—they serve the professional creator class. With 163 employees generating $53.8M in revenue ($330K/employee), they've achieved what most SaaS companies dream of: hardware margins with software stickiness. Their 49% direct traffic proves customers don't Google 'stream deck alternatives'—they just buy the definitive solution.
The SEO Paradox That Works
While competitors blog about 'top 10 streaming accessories,' Elgato owns the keyword universe. 'Stream deck' (188K monthly searches) is branded territory, and they rank #1 for it. Their 44% organic traffic isn't from content marketing—it's from product dominance. When your product name becomes the category, you don't need to write about the category.
The Trustpilot rating of 2.4/5 with 140 reviews is the most telling data point. For a hardware company selling premium accessories ($150-$250 per Stream Deck), this isn't a red flag—it's confirmation they're not optimizing for reviews. They're optimizing for ecosystem lock-in. The real metric is the 15,890 monthly searches for 'wave link'—their proprietary audio software. Hardware sells software subscriptions, and software sells more hardware.
- Revenue per employee: $330K (exceptional for hardware)
- Direct traffic nearly equals organic (49% vs 44%)—a brand moat
- Top 5 keywords are all product names, not category terms
- AWS CloudFront powers a static site for a hardware company—telling priorities
Elgato Proves You Can Sell Without Selling
Their website is a gate, not a funnel. And that's the point. When your product is the standard, you don't need to educate the market—you just need to be findable when they're ready to buy. The 'Access Denied' homepage isn't a failure; it's a flex.
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5 keywordsHow is Elgato's SEO?
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Access Denied
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Reviews (20)
Fast and great support
Fast and great support. They helped me fast and gave me lot of hints to solve my problem. And also great products for webinar coaches and streamer!
We appreciate the feedback and are glad to hear that we could help!
Damaged support from el gato neocam
Ordered el gato neo mic webcam and light from amazon. Cam support came damaged. Sendt an email to el gato customer service and the same day i got a reply. The next day they already sendt the replacement part. Amazing customer service , fast and very reliable. Just made a loyal customer for life. Thanks and keep it the same guys
Glad our Team was able to get things taken care of for you. That is great news!
Amazing Customer Service
HI Eric. Thank you for your amazing customer service. You really saved the day and helped with my presentation. That link worked perfectly. Thanks so much, and have a great rest of the week!
Glad to hear we were able to help!
I had a problem with the Chat Link Pro…
I had a problem with the Chat Link Pro cable. My first contact was with a very friendly AI... Then I received an email from customer service. I sent all my details, and my problem was solved immediately. Thanks again.
We're glad to hear we could help. Let us know in the future if we might be able to assist again, anytime!
Order 1st Dec. Delivery dates changed til after xmas
1st December ordered an Elgato Stream Deck, with a free faceplate. No problem. The Stream deck said expected to ship in a few days. The free faceplate was dispatched and received (why they did not wait for the main unit to come in stock first I'll never understand) The main Stream Deck did not dispatch, but several days later I got another email saying dispatch expected 12th December. Fair enough.....or so I thought..... That day has now been and gone and not dispatched. The order still says "To be processed". No more emails, so I checked on the original View Order on the original receipt It NOW says on my order page "This item is currently on backorder but is expected to ship 28/01/2026. " This is unacceptable! It was bought as a xmas present, and they have already sent out the free useless item that requires the main item. I now do not know if I'm ever going to get it in time for xmas which will result in an upset child. And if I cancel the order, then I'll likely have to return the absolutely useless free faceplate, and be expected to pay return shipping fees etc, through no fault or my own due to them being unable to complete the original order edit: ok their system is a failure during peak times with the above issues, however their customer service is good and reached out, kept me updated and did get the product delivered in time, so updated from 1 to 4, only losing point because of the original worries caused
Is it possible to get your order number or the email used to place the order, so that we can look into this further for you? Update: I could not say why the system mentioned backorder, but I was able to see that your package was shipped out yesterday evening. I do also see that the agent you were working with was able to forward that tracking info to you this morning. If any further issues, please don't hesitate to let us know. Thanks!
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elgato.com uses 2 technologies across their website including Amazon Web Services, AWS CloudFront.
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Amazon Web Services, AWS CloudFront
Traffic & Audience
elgato.com receives approximately 2.6M monthly visitors and ranks #18,228 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 4:07 on the site.
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This page provides publicly available information about elgato.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit elgato.com directly at https://elgato.com.