eliteform.com
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EliteForm: The Invisible VBT Engine
How a 12-person team is disrupting strength training with motion-capture tech.
EliteForm isn't just tracking bar speed; they are rendering the weight room invisible. By utilizing motion-capture cameras that measure velocity and power without interrupting the flow of a workout, they are solving the biggest friction point in elite training: data collection.
"They aren't building hardware; they are building the operating system for the modern weight room."
The Niche Grip
EliteForm has achieved Product-Market Fit with a specific, high-value demographic: collegiate strength programs. The top organic keywords—'LSU Weight Room', 'Integrated EF'—reveal a strategy deeply entrenched in the NCAA ecosystem. They aren't chasing mass-market consumer fitness; they are dominating the infrastructure of high-performance sports.
The Stealth Growth Curve
With a lean team of 12 generating $1M in revenue, EliteForm boasts an impressive $83k ARR per employee. This is a highly efficient, capital-light operation. However, the traffic data suggests a 'bottom-up' adoption model. The high volume of branded search terms implies that once a program adopts EliteForm, individual coaches and athletes become power users, driving recurring direct traffic.
The technology stack is pragmatic rather than bleeding-edge. They leverage jQuery, Bootstrap, and Tailwind CSS—a setup that prioritizes stability and speed over trendy frameworks. This suggests a team focused on product reliability and legacy browser support (crucial for university IT departments) rather than chasing frontend trends.
- Hardware-Agnostic Approach: They don't force you to buy proprietary sensors; they use computer vision.
- The 'Invisible' UX: The core value prop is non-intrusiveness—data capture happens in the background.
- Niche Dominance: High intent for 'LSU Weight Room' suggests deep integration with flagship programs.
The Verdict: A Buyout Target?
EliteForm is a highly specialized, profitable engine with a moat in collegiate sports infrastructure.
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EliteForm | EliteForm Lift Tracker | Velocity Based Training
EliteForm’s motion-capture cameras ‘see’ the space where athletes work, measuring velocity and power without interrupting the flow of a workout. Become more Digital
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About eliteform.com
EliteForm’s motion-capture cameras ‘see’ the space where athletes work, measuring velocity and power without interrupting the flow of a workout. Become more Digital
Company Overview
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Technology Stack
eliteform.com uses 19 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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Fastly
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DoubleClick Floodlight, Google Ads
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Traffic & Audience
eliteform.com receives approximately 1.5K monthly visitors and ranks #11,764,529 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:02 on the site.
The majority of eliteform.com's traffic comes from .
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