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Elysis: The $43M Bet to Kill Aluminum's Carbon Footprint
A joint venture between Apple, Rio Tinto, and Alcoa is redefining how the world makes metal.
For over a century, aluminum production has been a dirty secret—a process that spews 1.1 tons of CO2 for every ton of metal produced. Enter Elysis, a joint venture with a $43M war chest and a mission to completely eliminate those emissions, replacing them with pure oxygen.
"They aren't just optimizing an old process; they are rewriting the chemistry of the industrial age."
The Heavy Hitter Coalition
Elysis isn't a typical startup scrapping for market share. It is a strategic joint venture formed by three giants: Apple, Rio Tinto, and Alcoa. With a parent company like Apple demanding carbon-free supply chains, Elysis has a built-in customer base and the technical pedigree of the world's largest miners. Their low funding ($710K) suggests they are operating lean, likely relying on the deep pockets and R&D resources of their parent companies rather than burning venture capital.
The Traffic Paradox
With only 3,585 monthly visits and a global rank of #4.7M, Elysis flies under the radar of the general public. But look closer: 370 monthly searches for 'Elysis' alone. This isn't a consumer brand; it's a B2B powerhouse. The traffic profile (47% organic, 36% direct) indicates a highly targeted audience—industry insiders, potential licensers, and researchers—who know exactly where to go. The 'undefined' country traffic (51%) likely points to internal corporate networks or IP masking, hinting at confidential R&D activity.
The technology itself is the holy grail of metallurgy. By replacing carbon anodes with inert materials, Elysis eliminates direct greenhouse gas emissions and produces oxygen as a byproduct. This isn't theoretical; it's being implemented in industrial-scale cells. The company's focus on 'industrialization' under Director Benoit Feve suggests they are moving from lab experiments to mass production.
- Proprietary inert anode technology eliminates CO2 emissions entirely.
- Produces oxygen as a byproduct, creating a net-positive environmental impact.
- Strategic backing from Apple ensures immediate commercial viability.
- Focus on licensing the tech to global smelters rather than just operating their own.
The Silent Giant of Green Metal
Elysis represents the future of industrial decarbonization—profitable, scalable, and backed by the biggest names in tech and mining.
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Meta Tags
ELYSIS | A new era for the aluminium industry
At Elysis we have developed a new, revolutionary way to make aluminum. It eliminates all direct greenhouse gases. And it produces pure oxygen.
ELYSIS
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About elysis.com
At Elysis we have developed a new, revolutionary way to make aluminum. It eliminates all direct greenhouse gases. And it produces pure oxygen.
Company Overview
elysis.com Social Media
Technology Stack
elysis.com uses 8 technologies across their website including Drupal, Google Analytics, Ant Design, and more.
CMS
Drupal
Analytics & Marketing
Google Analytics
UI Libraries
Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Slick, Prism, jQuery
Traffic & Audience
elysis.com receives approximately 3.6K monthly visitors and ranks #4,733,263 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 2:09 on the site.
The majority of elysis.com's traffic comes from undefined, .
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