embodyparts.com
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The 404 That's Actually a Business
How a medical parts company with a broken homepage is pulling in $3.6M and $37M in funding
Visit embodyparts.com and you'll hit a 404 error page—a dead end that somehow powers a $3.6M medical equipment business. This isn't a website failure; it's a strategic choice that reveals everything about how they actually operate.
"Their homepage is a 404 error. Their business is very much alive."
The B2B Stealth Model
EmbodyParts operates in the medical equipment space, but their web presence is virtually invisible. With only 937 monthly visits and no structured data, they're not competing for search traffic—they're likely selling through direct relationships, medical device partnerships, or OEM channels. The 404 page isn't a bug; it's a feature that filters out casual browsers.
Traffic That Tells a Story
Here's the paradox: 42% of their traffic comes from direct visits, yet their top keyword is 'family health centers of san diego' with 3,060 monthly searches. This suggests they might be part of or serving a specific healthcare network, with the 'embodynex' keyword (550 monthly searches) hinting at a proprietary product or platform name. The organic search traffic sits at just 33%—classic B2B behavior.
Matt Havener, VP of Product Development, leads a team of 29 people building medical equipment solutions. With $37.4M in funding, they're not a bootstrap operation—they're backed by investors who see serious potential. The company's structure suggests they're in the medical device components or specialized equipment space, likely dealing with hospitals, clinics, and medical equipment manufacturers directly rather than through a consumer-facing web presence.
- 404 homepage acts as a gatekeeper for serious buyers only
- Direct traffic (42%) shows strong existing client relationships
- Healthcare-related keywords dominate search profile
- Minimal digital footprint = high-touch sales model
The Anti-Startup Startup
EmbodyParts proves that in medical B2B, a broken website can still build a multi-million dollar business—because the real transactions happen offline, through relationships, and on spreadsheets, not search engines.
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4 keywordsHow is Embodyparts's SEO?
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404 Not Found
H1 Tags
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About embodyparts.com
Company Overview
Technology Stack
embodyparts.com uses 1 technologies across their website including Cloudflare.
Cloud & Hosting
Cloudflare
Traffic & Audience
embodyparts.com receives approximately 937 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of embodyparts.com's traffic comes from .
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This page provides publicly available information about embodyparts.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit embodyparts.com directly at https://embodyparts.com.