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Emitwise: The ESG Data Play for Complex Supply Chains
How a 55-person team is turning emissions data into procurement leverage for global enterprises.
Most ESG software sells compliance; Emitwise sells competitive advantage. By weaponizing primary emissions data, they're giving procurement teams the ammunition to decarbonize complex supply chains—profitably.
"Emitwise isn't just measuring emissions—they're embedding carbon data into the procurement workflow, making decarbonization a business decision, not a compliance checkbox."
The Enterprise Wedge
With 55 employees and $15.4M in revenue, Emitwise has achieved ~$280K revenue per employee—impressive for a B2B SaaS company serving complex supply chains. Their 51% direct traffic suggests strong brand recognition and repeat usage, indicating they've moved beyond pilot purgatory into enterprise stickiness. This isn't a company chasing SMB vanity metrics; they're building a defensible moat in the enterprise segment where supply chain complexity creates natural switching costs.
The SEO Moat
Their organic strategy reveals sophisticated intent targeting. Ranking for high-volume terms like 'GHG Protocol' (5,310 monthly searches) and 'greenhouse gas protocol' (1,260 searches) positions them as the authority in emissions accounting. But the real gold is capturing commercial intent around 'ESG valuation premium' (140 searches)—they're educating the market on the business case while owning the search real estate. This creates a compound SEO advantage that's hard for competitors to replicate.
The leadership team's background is telling: Mauro Cozzi (CEO), Ben Peddie (CTO), and Eduardo Gómez (CDO) represent a technical trinity of product, engineering, and design. This suggests Emitwise is building a platform, not just a reporting tool. The absence of a dedicated CFO in the key people list is interesting—either they're lean at the top or their finance operations are embedded within the founding team, signaling a product-first DNA.
- Enterprise-grade platform with 55 employees—lean and focused
- Direct traffic dominance (51%) indicates strong product-market fit
- SEO strategy targets both education and commercial intent
- Technical founding team suggests deep platform capabilities
- Revenue per employee of ~$280K signals efficient scaling
The $15.4M Question
Emitwise is building the carbon accounting layer for global procurement. At 55 employees, they're still in the early innings of capturing the enterprise ESG data market. The real opportunity? Turning emissions data from a cost center into a procurement lever—making sustainability a competitive advantage, not just a compliance requirement.
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Emitwise | Where companies with complex supply chains decarbonise
Empowering enterprises to achieve their Scope 3 reduction targets with accurate primary emissions data, powering procurement to decarbonise.
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About emitwise.com
Empowering enterprises to achieve their Scope 3 reduction targets with accurate primary emissions data, powering procurement to decarbonise.
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emitwise.com uses 15 technologies across their website including HSTS, PHP, WordPress, and more.
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emitwise.com receives approximately 4.5K monthly visitors and ranks #4,421,024 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:09 on the site.
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