In a market where real estate transactions are notoriously opaque, Emlakjet has engineered a data-first approach that commands 6.4 million monthly visits. This isn't just a listing aggregator—it's Turkey's dominant digital infrastructure for property discovery.

"Emlakjet doesn't just list properties—it commands the search behavior of 90% of its traffic through pure brand dominance."

The revenue figure of $65.4M with 361 employees suggests a revenue-per-employee ratio of ~$181,000—healthy for a classifieds platform. But the real story is in the traffic composition: 90% from Turkey, with 28% direct traffic. This indicates a user base that doesn't just stumble upon Emlakjet—they type it into their browser directly, a hallmark of category leadership.

• Brand dominance: 30,550 monthly searches for the brand name alone
• SEO fortress: 3.1M backlinks creating an unassailable competitive moat
• Traffic efficiency: 68% organic vs. 28% direct—minimal paid dependency
• Regional king: 90% Turkish traffic concentration shows market capture