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Emote: Turning School Feelings Into Hard Data
The 4-person startup measuring student well-being in real-time
Schools have always struggled to measure what matters most: student well-being. Emote is tackling this with a radical approach—turning social-emotional health from an intangible concept into a dashboard of actionable, real-time data.
"They're not just selling software; they're selling the ability to prove care works."
The Problem They're Solving
School climate initiatives are notoriously difficult to quantify. Emote flips this by allowing staff to monitor and measure student social-emotional health in real-time. Instead of annual surveys and gut feelings, schools get immediate data to personalize interventions. It's a bold bet that the future of education is data-driven, not intuition-based.
Growth Story
With just 4 employees and $300k in revenue, Emote is operating in the classic early-stage playbook: lean, focused, and mission-driven. Their traffic (1,785 monthly visits) suggests they're still in the early adopter phase, but the 42% direct traffic indicates a growing base of engaged educators seeking them out specifically. The real signal? They're ranking for 'emote' with 22,250 monthly searches—meaning they own the brand.
The tech stack reveals their priorities: Bootstrap for rapid development, PWA for accessibility in under-resourced schools, and a suite of analytics tools (Google Analytics, Intercom, Zendesk) to understand both user behavior and customer support needs. They're building for scale while staying resource-efficient.
- Real-time school climate monitoring replaces lagging annual surveys
- Data-driven interventions personalized at the student level
- Lean operation: 4 people, $300k revenue, still in early traction
The Bottom Line
Emote is building the infrastructure for evidence-based student care. In a world where mental health support is underfunded, proving ROI through data might be their most powerful product.
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Data driven care | Emote
Emote empowers staff to monitor and measure school climate and student social-emotional health in real-time. Our reports give schools the results-driven data to quickly personalize and evaluate interventions
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About emotenow.com
Emote empowers staff to monitor and measure school climate and student social-emotional health in real-time. Our reports give schools the results-driven data to quickly personalize and evaluate interventions
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emotenow.com uses 22 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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emotenow.com receives approximately 1.8K monthly visitors and ranks #10,042,580 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:01 on the site.
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