9:41
employsure.com.au
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employsure.com.au

23 technologies
VerifiedVisit22.5K/mo$164M65123 Tech
Deep Dive

Employsure: Australia's HR & WHS Shield

How a 651-person firm dominates Australian small business compliance

In a market flooded with DIY HR software, Employsure plays the hardball card: a human shield against employment law chaos. They're not selling tools; they're selling sleep.

$163.6M
Annual Revenue
651
Employees
4.7/5
Trustpilot Score
65%
Organic Traffic

"Employsure doesn't compete on features; they compete on fear. They win by being the phone number you call when your business is on fire."

The Trustpilot Moat

With 2,297 reviews and a 4.7/5 rating, Employsure has weaponized customer sentiment. In a B2B service industry plagued by opacity, this volume of social proof acts as a conversion engine. It's not just good ratings; it's the sheer density of them that creates an insurmountable barrier for newer entrants.

The SEO Dominance Play

While competitors chase paid ads, Employsure captures 65% of its traffic organically. They rank for high-intent, anxiety-driven queries like 'how does probation period work' and 'what is the most ethical way to fire someone in australia'. This isn't just traffic; it's qualified demand from founders at their most vulnerable moment.

Their tech stack reveals a pragmatic, no-nonsense approach. Built on Vercel and Cloudflare for reliability, and integrating Trustpilot directly into their funnel, they prioritize conversion over flash. The presence of Clarity and Google Analytics suggests a data-obsessed marketing machine optimizing every click.

  • The 'Human-in-the-Loop' Advantage: While SaaS scales, Employsure's 651 employees provide a service layer that pure tech platforms can't replicate.
  • Revenue Density: At $163M with 651 employees, they generate ~$251k per employee, indicating high-value service contracts rather than low-margin software subscriptions.
  • Keyword Precision: They target the exact pain points of Australian SMEs, from flexible working arrangements to code of conduct templates.
No freemium model
High-touch advisory service
No self-serve platform
Deep regulatory expertise in Australian law
Not a global play (traffic is heavily ANZ-focused)
Premium pricing justified by risk mitigation

The Anti-Startup Startup

Employsure proves that in regulated industries, trust and expertise beat features and speed. They're building a moat out of bureaucracy.

What tech stack does Employsure use?

36 detected
Security1
Programming Languages1
Cloud & Hosting2
Reviews1
A/B Testing2
Frontend Frameworks1
Tracking & Analytics13
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google Static
G
Google Tag Manager
B
Bing
F
Facebook Pixel
G
Google Analytics
G
Google DoubleClick
M
Microsoft Clarity
F
Facebook

How much traffic does Employsure get?

Traffic & Engagement

5.5K
Monthly Visits
-70.5%
1.6
Pages/Visit
1:46
Avg. Duration
76%
Bounce Rate
Monthly Traffic Trend-79%
25.6K
Oct 2025
Oct
18.7K
Nov 2025
Nov
5.5K
Dec 2025
Dec

Rankings

#2,682,313
Global Rank
#123,966
Australia Rank
Computer Software and Development
Category

Backlinks & Authority

8.9K
Backlinks
2.3K
Ref. Domains
37
Authority Score
Low
Penalty Risk
Backlinks Trend-28%
12.4K
Jul 2025
Jul
11.4K
Aug 2025
Aug
10.0K
Sep 2025
Sep
8.6K
Oct 2025
Oct
8.8K
Nov 2025
Nov
8.9K
Dec 2025
Dec

Search Traffic

Organic
27.8K
Paid
1.1K

Top Organic Keywords

#1employsure
2,900 vol10.0%
#2remuneration meaning
6,600 vol3.8%
#4remuneration
12,100 vol1.8%
#1period probation
1,300 vol1.4%
#1employsure portal
390 vol1.4%

Where is Employsure's audience located?

🇦🇺Australia58.3%
🇺🇸United States8.2%
🇮🇳India5.9%
🇵🇭Philippines5.4%
🇪🇬Egypt4.5%

Device Distribution

Desktop100.0%
Mobile0.0%

What keywords does Employsure rank for?

5 keywords
1employsure540 vol$29.64
2how does probation period work220 vol
3legal representation flexible working arrangement cost190 vol
4code of conduct policy template210 vol
5what is the most ethical way to fire someone in australia160 vol

How is Employsure's SEO?

Meta Tags

title63 chars

HR Consultants, WHS Support & Compliance Advice | Employsure AU

description154 chars

Navigate Human Resources & WHS with confidence. Employsure provides expert advice to Australian business owners. Contact us for tailored HR support today.

languageEN

H1 Tags

h1Employsure HR & WHS Support

Schema Types

Organization

What is Employsure's revenue?

$164M
Annual Revenue
651
-6%
Employees
$251K
Revenue/Employee
Haymarket, AUS
Headquarters

Who competes with Employsure?

Who works at Employsure?

Loading leads...

What do customers think of Employsure?

Peninsula AU

Peninsula AU

4.7
2,297 reviews
✓ Claimed

Categories

Business and IT Consulting Agency#undefinedOccupational Safety and Health#undefinedEmployment Consultant#undefinedHuman Resource Consulting#undefinedSoftware Company#undefinedLegal Services#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
2.0 days
Claimed Date
6/26/2024

Contact Information

Address:
180 Thomas Street,
Sydney, AU

Reviews (20)

Filter by rating:
divania rashid
1/19/2026
🇦🇺 Australia1 reviewsBasicLinkVerified
Experience date: 1/19/2026
Speaking to Rhea was very informative…

Speaking to Rhea was very informative and helpful. She assisted with drafting documentation and provided insight on the situation at hand.

Audra Fenton CEO
1/19/2026
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 1/19/2026
Great Knowledge re new regulations

Great knowledge on HR matters and a very pleasant and professional way to replay this information by Micheal Kull.

Nicki Norman
1/19/2026
🇦🇺 Australia1 reviewsBasicLinkVerified
Experience date: 1/19/2026
Great Experience

Tina (OH&S Rep) and I spoke with Michael Franze today and he was awesome at making sure we were not only compliant with all of our OH&S processes, but he also made us thing of some areas we might not have thought about. He was informative and knowledgeable about Bright Safe and what areas we should use to suit our needs. Thanks Michael and Peninsula

Company Response1/19/2026

Hi Nicki, Thank you for taking the time to share your experience. It’s great to hear that you and Tina had such a productive discussion with Michael. He worked hard to ensure your OH&S obligations were well covered and helped highlight areas that may not have been considered before. We’re pleased his insight into BrightSafe helped you identify the features that best fit your workplace. We appreciate your feedback, and we’re glad Michael and the Peninsula team could support you. Kind regards, Jemima @ Peninsula

Connie
1/19/2026
🇦🇺 Australia1 reviewsBasicLinkVerified
Experience date: 1/16/2026
Rhea David Exceptional Service

Rhea David provided me with clear and concise guidance on a delicate issue, demonstrating patience, friendliness, empathy and outstanding efficiency. Her support stood out even against the already high standard of service I usually receive from Peninsula, making her one of the best advisers I have dealt with. I am extremely grateful to her for turning a difficult process into something much more manageable.

Company Response1/19/2026

Hi Connie, Thank you for sharing such thoughtful feedback. It’s wonderful to hear how well Rhea supported you throughout a challenging situation. Her calm approach, genuine understanding, and ability to explain things so effectively are qualities we value greatly, and it’s fantastic to know they made a real difference for you. We’re grateful for your kind words and delighted that her guidance helped make a tough process feel far more manageable. Kind regards, Jemima @ Peninsula

Consumer
1/16/2026
🇦🇺 Australia1 reviewsBasicLinkVerified
Experience date: 6/16/2025
AwI some work from your company staff tu

Awsome work from your company staff ty

Company Response1/18/2026

Hi Consumer, Thank you so much for your kind words! We’re thrilled to hear you had a great experience with our team. We truly appreciate your feedback and look forward to supporting you again. Kind regards, Jemima @ Peninsula

Frequently Asked Questions about Employsure

What is Employsure's Revenue?
Employsure generates approximately $164M in annual revenue. With 651 employees, that's $251,250 per employee.
What does Employsure do?
Navigate Human Resources & WHS with confidence. Employsure provides expert advice to Australian business owners. Contact us for tailored HR support today.
How fast is Employsure growing?
Employsure has declined by 70.5% in the last 6 months according to traffic data. employee count has changed by -6% year over year.
How do people interact with Employsure?
When visiting Employsure, visitors view an average of 1.6 pages per visit, and spend around 1:46 on the site, and the bounce rate is 75.8%.
How do people find Employsure?
27.8K (505%) find them through organic search. 1.1K (19%) come through paid advertising.
Who uses Employsure?
Employsure's top market is Australia with 3.2K visitors (58.3%). United States is 2nd with 450 (8.2%). India is 3rd with 323 (5.9%).
What technologies does Employsure use?
Employsure uses 23 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Font Awesome, Google Fonts, HSTS.
Who are Employsure's competitors?
Employsure's main competitors include ACCC. These companies operate in similar markets and compete for the same customer base.
What do customers think of Employsure?
Employsure has a Trustpilot score of 4.7 out of 5 (4 stars) based on 2,297 customer reviews.

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How to contact Employsure?

What are Employsure's key pages?

Export employsure.com.au Data

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About employsure.com.au

Navigate Human Resources & WHS with confidence. Employsure provides expert advice to Australian business owners. Contact us for tailored HR support today.

Company Overview

employsure.com.au
Website
law_and_government
Industry
#1,290,302
Global Rank
22.5K
Monthly Visitors
23
Technologies

employsure.com.au Key Pages

Contact employsure.com.au

Technology Stack

employsure.com.au uses 23 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

Contentful

Cloud & Hosting

Cloudflare, Vercel

Traffic & Audience

22.5K
Monthly Visits
49%
Bounce Rate
1.6
Pages/Visit
0:18
Avg. Duration

employsure.com.au receives approximately 22.5K monthly visitors and ranks #1,290,302 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:18 on the site.

The majority of employsure.com.au's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is employsure.com.au?
Navigate Human Resources & WHS with confidence. Employsure provides expert advice to Australian business owners. Contact us for tailored HR support today.
How much does employsure.com.au cost?
You can view employsure.com.au's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does employsure.com.au use?
employsure.com.au uses 23 technologies including YouTube Embed, Font Awesome, Google Fonts, and 17 more. View the full tech stack analysis above.
How do I contact employsure.com.au?
You can contact employsure.com.au through their contact page.
What are employsure.com.au's social media accounts?
employsure.com.au is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is employsure.com.au?
employsure.com.au receives approximately 22.5K monthly visitors and ranks #1,290,302 globally. Traffic is declining by 35.7% month-over-month.

Related Searches

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This page provides publicly available information about employsure.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit employsure.com.au directly at https://employsure.com.au.