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Employsure: Australia's HR & WHS Shield
How a 651-person firm dominates Australian small business compliance
In a market flooded with DIY HR software, Employsure plays the hardball card: a human shield against employment law chaos. They're not selling tools; they're selling sleep.
"Employsure doesn't compete on features; they compete on fear. They win by being the phone number you call when your business is on fire."
The Trustpilot Moat
With 2,297 reviews and a 4.7/5 rating, Employsure has weaponized customer sentiment. In a B2B service industry plagued by opacity, this volume of social proof acts as a conversion engine. It's not just good ratings; it's the sheer density of them that creates an insurmountable barrier for newer entrants.
The SEO Dominance Play
While competitors chase paid ads, Employsure captures 65% of its traffic organically. They rank for high-intent, anxiety-driven queries like 'how does probation period work' and 'what is the most ethical way to fire someone in australia'. This isn't just traffic; it's qualified demand from founders at their most vulnerable moment.
Their tech stack reveals a pragmatic, no-nonsense approach. Built on Vercel and Cloudflare for reliability, and integrating Trustpilot directly into their funnel, they prioritize conversion over flash. The presence of Clarity and Google Analytics suggests a data-obsessed marketing machine optimizing every click.
- The 'Human-in-the-Loop' Advantage: While SaaS scales, Employsure's 651 employees provide a service layer that pure tech platforms can't replicate.
- Revenue Density: At $163M with 651 employees, they generate ~$251k per employee, indicating high-value service contracts rather than low-margin software subscriptions.
- Keyword Precision: They target the exact pain points of Australian SMEs, from flexible working arrangements to code of conduct templates.
The Anti-Startup Startup
Employsure proves that in regulated industries, trust and expertise beat features and speed. They're building a moat out of bureaucracy.
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HR Consultants, WHS Support & Compliance Advice | Employsure AU
Navigate Human Resources & WHS with confidence. Employsure provides expert advice to Australian business owners. Contact us for tailored HR support today.
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Peninsula AU
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Reviews (20)
Speaking to Rhea was very informative…
Speaking to Rhea was very informative and helpful. She assisted with drafting documentation and provided insight on the situation at hand.
Great Knowledge re new regulations
Great knowledge on HR matters and a very pleasant and professional way to replay this information by Micheal Kull.
Great Experience
Tina (OH&S Rep) and I spoke with Michael Franze today and he was awesome at making sure we were not only compliant with all of our OH&S processes, but he also made us thing of some areas we might not have thought about. He was informative and knowledgeable about Bright Safe and what areas we should use to suit our needs. Thanks Michael and Peninsula
Hi Nicki, Thank you for taking the time to share your experience. It’s great to hear that you and Tina had such a productive discussion with Michael. He worked hard to ensure your OH&S obligations were well covered and helped highlight areas that may not have been considered before. We’re pleased his insight into BrightSafe helped you identify the features that best fit your workplace. We appreciate your feedback, and we’re glad Michael and the Peninsula team could support you. Kind regards, Jemima @ Peninsula
Rhea David Exceptional Service
Rhea David provided me with clear and concise guidance on a delicate issue, demonstrating patience, friendliness, empathy and outstanding efficiency. Her support stood out even against the already high standard of service I usually receive from Peninsula, making her one of the best advisers I have dealt with. I am extremely grateful to her for turning a difficult process into something much more manageable.
Hi Connie, Thank you for sharing such thoughtful feedback. It’s wonderful to hear how well Rhea supported you throughout a challenging situation. Her calm approach, genuine understanding, and ability to explain things so effectively are qualities we value greatly, and it’s fantastic to know they made a real difference for you. We’re grateful for your kind words and delighted that her guidance helped make a tough process feel far more manageable. Kind regards, Jemima @ Peninsula
AwI some work from your company staff tu
Awsome work from your company staff ty
Hi Consumer, Thank you so much for your kind words! We’re thrilled to hear you had a great experience with our team. We truly appreciate your feedback and look forward to supporting you again. Kind regards, Jemima @ Peninsula
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About employsure.com.au
Navigate Human Resources & WHS with confidence. Employsure provides expert advice to Australian business owners. Contact us for tailored HR support today.
Company Overview
employsure.com.au Social Media
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Technology Stack
employsure.com.au uses 23 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
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YouTube Embed
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Font Awesome, Google Fonts
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HSTS
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PHP
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Contentful
Cloud & Hosting
Cloudflare, Vercel
Traffic & Audience
employsure.com.au receives approximately 22.5K monthly visitors and ranks #1,290,302 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:18 on the site.
The majority of employsure.com.au's traffic comes from undefined, undefined, .
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This page provides publicly available information about employsure.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit employsure.com.au directly at https://employsure.com.au.