In a world of slick, venture-backed healthtech platforms, EM:RAP built a $4.6M annual revenue business with just 35 employees by doing one thing perfectly: audio education for emergency doctors. No app store, no social media frenzy—just pure, unadulterated audio CME that commands 119K monthly visits.

"EM:RAP proves that in specialized B2B education, depth beats breadth and audio beats video—every single time."

The tech stack tells the story: Slick, Bootstrap, Vite, PWA, Lazy Loading, HSTS, AWS CloudFront, Sentry, Amplitude. This is a modern, lean infrastructure built for scale without bloat. No custom CRM, no enterprise sales team—just a product that sells itself through word-of-mouth in tight-knit medical communities. The PWA (Progressive Web App) approach suggests they prioritize accessibility over native app complexity.

• Audio-first format captures the 'on-shift' learning moment when doctors can't read or watch
• Monthly CME credits create recurring revenue through mandatory continuing education requirements
• Niche dominance: 'emrap disaster' and 'emrap trauma fundamentals' show deep specialization
• Social presence on TikTok and Instagram for a B2B medical education product is unconventional but smart