In a market dominated by giants like Wealthsimple and RBC, Encasa.ca is playing a different game entirely. With just 2 employees and $100k in revenue, this isn't a typical fintech startup—it's a lean, stealth-mode financial services platform targeting the gap between DIY investing and full-service wealth management.

"The most dangerous fintechs aren't the ones with billion-dollar valuations—they're the ones with 2 employees and perfect product-market fit."

The tech stack is telling: jQuery, Slick, and Bootstrap aren't the trendy frameworks of 2024, but they're battle-tested and reliable. For a financial services platform where uptime and stability matter more than flashy animations, this conservative stack choice signals maturity over trend-chasing. They're building a bank, not a crypto app.

• Micro-team efficiency: 2 people managing $100K revenue = $50K per employee—extremely lean for financial services
• Direct traffic dominance: 41% direct vs 35% organic suggests strong word-of-mouth and referral networks
• Responsible investing focus: Their 'Responsible Investing' headline indicates ESG positioning in a crowded market
• Operational focus: Keywords like 'bill payment' and 'saadmin' reveal B2B infrastructure plays beyond consumer investing