encirca.com
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EnCirca: The Niche Domain Powerhouse
How a 9-person team built a $700k revenue registrar targeting specific industries
In a market dominated by GoDaddy and Namecheap, EnCirca has carved out a profitable niche by solving a very specific problem: securing domains for high-stakes industries. This isn't a volume play—it's a precision strike.
"EnCirca isn't competing with giants—they're ignoring them entirely while dominating the .bank and .ai registry space."
The .bank & .ai Gold Rush
Their top keywords reveal the strategy: 'encirca .bank domain' (230 monthly searches) and 'register an ai domain' (170 monthly searches). They've positioned themselves as the trusted registrar for industries where domain security isn't optional—it's existential. Financial institutions and AI startups aren't price-shoppers; they're security-first buyers willing to pay premium for SOC 2 certified registrars.
The 9-Person Revenue Engine
With just 9 employees generating $700k in revenue, EnCirca achieves $77k per employee—exceptional for a registrar. This efficiency comes from extreme focus: no mass-market advertising, no feature bloat. Their 51% direct traffic (7,123 monthly visits) indicates strong brand loyalty and repeat business from high-value clients who know exactly what they need.
- ICANN-accredited since 2001 (23-year track record)
- SOC 2 certified for enterprise trust
- Niche focus on .bank, .ai, and specialized TLDs
- Expert support over automated chatbots
The 33% organic traffic share suggests they're winning search for specialized queries. While competitors fight for 'cheap domain registration,' EnCirca owns the 'secure .bank domain' search intent. Their tech stack—Next.js, Tailwind CSS, and Zendesk—reveals a modern, lean operation optimized for conversion and support efficiency.
The Quiet Giant in Niche Domains
EnCirca proves that in a commoditized market, specialization beats scale. Their $700k revenue from 9 employees isn't a bug—it's the blueprint for profitable niche dominance.
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EnCirca: Secure Domain Registrar & Web Hosting Solutions
EnCirca Your trusted ICANN-accredited registrar since 2001. Get secure domain registration, website hosting, SSL certificates & more. Expert support & SOC 2 certified
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About encirca.com
EnCirca Your trusted ICANN-accredited registrar since 2001. Get secure domain registration, website hosting, SSL certificates & more. Expert support & SOC 2 certified
Company Overview
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Technology Stack
encirca.com uses 13 technologies across their website including Google Fonts, HSTS, Vercel, and more.
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
Vercel
Customer Support
Zendesk
E-commerce & Payments
Stripe
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
encirca.com receives approximately 7.1K monthly visitors and ranks #2,024,858 globally. The website has a bounce rate of 27% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 2:21 on the site.
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