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Encite: The Micro-Player in the EHR Giants' Shadow
How an 8-person team built a $600k healthcare software suite
In a market dominated by billion-dollar giants like Epic and Cerner, Encite.us isn't trying to win the war—it's building a fortress in a specific corner of the battlefield. With just 8 employees and $600k in revenue, they've carved out a niche that most startups overlook.
"Their traffic profile reveals a company built on relationships, not SEO—67% direct traffic is a testament to word-of-mouth in healthcare."
The Silent Workhorse Strategy
Encite.us operates in the shadows of healthcare's digital transformation. While competitors burn millions on marketing, their 67% direct traffic suggests a different growth engine: referrals. In healthcare, trust is currency, and their 8-person team appears to be trading in it. The 17% organic search traffic—dominated by branded terms like 'encite' and 'encite ehr'—confirms they're not chasing keywords, they're earning them.
The Micro-SaaS Healthcare Play
What makes Encite fascinating isn't what they have—it's what they don't need. A $600k revenue with 8 employees suggests a lean, efficient operation. In healthcare software, where compliance and support costs are notoriously high, this efficiency is remarkable. Their tech stack (React, Tailwind, Zendesk) shows they're modern but pragmatic, avoiding the bloat that plagues enterprise healthcare software.
The keyword data tells a revealing story: 'ehr go-live specialist at cerecore' appears in their top search terms. This isn't accidental—it suggests their audience isn't just doctors, but the implementation specialists who make healthcare technology actually work. They're targeting the people who get their hands dirty during EHR migrations, not just the C-suite decision-makers.
- Micro-team efficiency: 8 people generating $600k revenue
- Relationship-driven growth: 67% direct traffic indicates strong referrals
- Pragmatic tech stack: Modern but lightweight (React, Tailwind, no enterprise bloat)
- Niche targeting: Focusing on implementation specialists, not just executives
Encite proves that in healthcare software, small can be beautiful
While giants fight for market share, micro-teams can build sustainable businesses by serving specific needs with surgical precision
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Encite specializes in healthcare software solutions. Our healthcare software solution suite includes Electronic Health Records (EHR), E-Prescribing, Practice Management (PM), Patient Engagement, Patient Portal and RCM services.
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About encite.us
Encite specializes in healthcare software solutions. Our healthcare software solution suite includes Electronic Health Records (EHR), E-Prescribing, Practice Management (PM), Patient Engagement, Patient Portal and RCM services.
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encite.us uses 14 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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Zendesk
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Traffic & Audience
encite.us receives approximately 2.3K monthly visitors and ranks #6,699,586 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:41 on the site.
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