In a world obsessed with flashy consumer tech, Endologix quietly dominates a critical medical niche: repairing abdominal aortic aneurysms. With nearly 500 employees and $300M in revenue, this is a stealthy powerhouse in medical device engineering.

"Their traffic numbers look low because they don't sell to consumers—they sell to surgeons who know exactly where to find them."

The company's tech stack tells a story of modernization. They're using Vite, Tailwind CSS, and Swiper—indicating a recent website overhaul. Yet they still rely on jQuery, suggesting legacy systems in their medical device documentation portals. This hybrid approach is common in medtech: shiny new marketing sites backed by robust, FDA-compliant legacy systems.

• Surgical-specific keywords drive high-intent traffic, not vanity metrics
• 46% direct traffic indicates strong brand recall among medical professionals
• Modern tech stack (Vite, Tailwind) coexists with medical device compliance requirements
• Leadership team includes former executives from Boston Scientific and Medtronic