engenderhealth.org
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EngenderHealth: The Silent Giant of Reproductive Rights
How a $15M nonprofit dominates global health without the hype
In a world saturated with health tech startups and billion-dollar valuations, EngenderHealth operates with quiet, surgical precision. With just $15M in revenue and 809 employees, they're not chasing growth hacks—they're rebuilding the fundamental infrastructure of sexual and reproductive health across continents.
"They don't sell software. They engineer social change at scale—where it matters most."
The Invisible Global Footprint
While their global rank (#1.4M) seems modest, the data reveals a different story. With 38% direct traffic and 36% organic search, their audience isn't casual browsers—it's practitioners, policymakers, and partners actively seeking their resources. The top keywords ('GBV' at 5,510 monthly searches, 'gender based violence community engagement pdf') show they're the authoritative source for critical, hard-to-find documentation.
The Unsexy Tech Stack That Works
Built on WordPress and PHP, their site isn't flashy—it's functional. They prioritize accessibility over aesthetics, using Bootstrap for structure and lazy loading for performance. The stack (Google Analytics, Tag Manager, Facebook Pixel) is standard but optimized for mission-critical tracking, not vanity metrics. This is infrastructure, not marketing.
- Dominates 'GBV' search space despite non-commercial intent
- Direct traffic (38%) exceeds organic—a sign of strong institutional trust
- Uses WordPress not for speed, but for content accessibility in low-bandwidth regions
- Social profiles (YouTube, LinkedIn, Instagram) serve education, not virality
Their leadership—CEO Traci Baird, VP of Programs Sekai Chikowero—comes from development and public health, not Silicon Valley. The org's structure (Program Officers, Project Officers) reflects field operations, not product teams. Yet they attract 18K monthly visitors searching for PDFs on conflict resolution and USAID Tanzania. This isn't accidental traffic; it's earned authority.
The Real Metric: Lives Impacted
18K monthly visitors might seem small, but each one is likely a health worker, NGO staffer, or government official changing policy. That's product-market fit in the hardest markets on Earth.
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Home | EngenderHealth
EngenderHealth is a leading global health organization committed to advancing sexual and reproductive health and rights and gender equality.
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About engenderhealth.org
EngenderHealth is a leading global health organization committed to advancing sexual and reproductive health and rights and gender equality.
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Technology Stack
engenderhealth.org uses 10 technologies across their website including Google Fonts, PHP, WordPress, and more.
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Google Fonts
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PHP
CMS
WordPress
CDN
jsDelivr
Advertising
Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
engenderhealth.org receives approximately 18.0K monthly visitors and ranks #1,426,392 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:55 on the site.
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This page provides publicly available information about engenderhealth.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit engenderhealth.org directly at https://engenderhealth.org.