Engram doesn't chase every digital transformation dollar. They've doubled down on vertriebsunterstützende Kommunikationslösungen—sales-supporting communication solutions for financial institutions. This isn't sexy consumer tech; it's the unglamorous plumbing that makes banks run. Their client list likely includes mid-sized German banks and insurance companies that need compliant, reliable digital signage and kiosk systems. With just 1,206 monthly visits, they're not playing the inbound marketing game—they're winning through relationships and referrals in a trust-based industry.

Here's the counterintuitive signal: engram.de ranks for 'digital signage' (14,350 monthly searches) but only gets 1,206 visits total. That's not a failure—it's a filter. They're not optimizing for volume; they're optimizing for value. The 31% direct traffic share is the real story: these are returning clients and referrals. In B2B services, especially in regulated industries, high direct traffic with low organic volume signals a business built on reputation, not SEO tricks.