In a world obsessed with scaling to billions, EnjoyLife Inc. is quietly building a $1.4M revenue engine by selling a single, simple product: custom imprinted sports balls. This isn't a tech unicorn; it's a masterclass in dominating a hyper-specific niche.

"They aren't competing with Amazon; they're competing with local trophy shops and winning."

The company's tech stack—Shopify, Tailwind CSS, and Zendesk—points to a pragmatic, modern approach. They aren't building custom software; they're leveraging best-in-class SaaS tools to handle the heavy lifting of e-commerce and customer support, allowing a small team to manage a $1.4M revenue stream without needing a massive engineering department.

• Revenue per employee is exceptionally high (~$140k/employee), indicating a lean, profitable operation.
• Traffic is dominated by direct visits (33%), signaling strong brand recall and repeat business.
• The lack of global rank or specific keyword data suggests they operate in a 'long-tail' market where standard SEO tools undervalue their specific, high-converting search terms.