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Entity Keeper: The Compliance Niche's Dark Horse
A 7-person team carving $500k in revenue from entity management software
In the shadow of billion-dollar compliance giants, a 7-person team is quietly building a $500k revenue stream from entity management. EntityKeeper isn't chasing the Fortune 500—it's capturing the mid-market's most tedious administrative pain.
"EntityKeeper proves that in B2B software, depth beats breadth—owning one painful workflow is worth more than touching ten."
The Mid-Market Sweet Spot
EntityKeeper's traffic tells a story of targeted demand. With only 3,961 monthly visits but 51% direct traffic, they're not playing the SEO lottery. Instead, they're capturing established businesses—likely law firms, PE shops, and corporate service providers—who already know they need entity management and are typing the URL directly. This isn't a growth hack; it's a signal of product-market fit in a niche where trust outweighs flash.
The Org Chart Trojan Horse
Their keyword strategy reveals a clever wedge: 'org chart' (14,430 monthly searches) and 'org chart template' (4,020) are their top traffic drivers. They're not leading with dry compliance jargon—they're solving a universal business need (visualizing structure) and upselling the harder compliance layer. It's a classic product-led growth move: get in the door with a free tool, monetize the complex backend.
The competitive landscape is revealing. They rank for 'athennian' (870 searches)—a direct competitor—and 'cap table management' (810). This isn't accidental. They're intercepting buyers comparison shopping, positioning as a simpler, more focused alternative to bloated enterprise suites. With a 7-person team, they can't out-feature the incumbents, but they can out-service them and own the workflow completely.
- Niche Depth Over Breadth: They own entity management, not adjacent compliance areas
- Direct Traffic Dominance: 51% direct vs 26% organic shows brand recall
- Wedge Strategy: Org charts as entry point, compliance as monetization
- Lean Economics: $71k revenue per employee suggests high margins
The Quiet Winner in Compliance's Long Tail
EntityKeeper isn't building a unicorn—it's building a sustainable, profitable business by owning one painful workflow completely. In an era of AI hype and burn-rate growth, this is the model that actually works.
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Home - Entity Keeper | Entity Management Software
Manage entities, build & maintain complex org charts, track filing deadlines, & ensure compliance in one entity management software platform.
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About entitykeeper.com
Manage entities, build & maintain complex org charts, track filing deadlines, & ensure compliance in one entity management software platform.
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entitykeeper.com uses 23 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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entitykeeper.com receives approximately 4.0K monthly visitors and ranks #4,484,603 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 4:06 on the site.
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