entrogen.com
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EntroGen: The Stealth Giant in Molecular Diagnostics
A $4.5M revenue, 29-person team quietly dominating niche diagnostics
In the shadow of massive biotech IPOs, EntroGen operates with surgical precision—generating $4.5M in revenue with just 29 employees. Their secret? Dominating highly specific molecular diagnostics for oncology and genetic testing, where they've built a fortress around niche applications like IDH1/2 mutation detection and c-KIT diagnostics.
"With 29 employees generating $4.5M, EntroGen achieves $155K revenue per employee—outpacing many biotech giants in efficiency."
Precision Over Scale
EntroGen isn't chasing broad markets. Their top keywords reveal a laser focus: 'what drugs need idh 1 and 2 mutation detection' (40 monthly searches) and 'c-kit diagnostic kit' (500 monthly searches). This isn't mass-market medicine—it's hyper-targeted oncology diagnostics where specificity trumps scale. They've built a moat in molecular pathology labs that need reliable, rapid mutation detection for targeted cancer therapies.
The Hidden Growth Engine
Despite modest web traffic (4,776 monthly visits), their direct traffic (38%) suggests strong brand recognition among existing customers—likely hospitals, academic centers, and reference labs. The 39% organic search traffic indicates they're capturing intent for specific diagnostic solutions, not just brand queries. This is the hallmark of a company that sells through relationships and technical merit, not digital marketing blitzes.
Their tech stack—jQuery, Bootstrap, Tailwind CSS—reveals a pragmatic, not flashy, approach. They're not building cutting-edge web experiences; they're building diagnostic tools that work. The presence of Google Analytics and Tag Manager shows they're tracking what matters, while reCAPTCHA suggests they're protecting their support and registration portals. It's a no-nonsense stack for a no-nonsense business.
- Highly specialized diagnostics: Focus on IDH1/2, c-KIT, and other oncology mutations
- Lean operations: 29 employees vs. $4.5M revenue = exceptional efficiency
- Strong direct traffic (38%): Indicates loyal, repeat customer base
- Niche keyword dominance: Owns specific diagnostic search queries
- Pragmatic tech stack: Built for function, not flash
The Quiet Giant Strategy
EntroGen proves that in specialized healthcare, depth beats breadth. Their $4.5M with 29 employees isn't just efficient—it's a masterclass in building a sustainable, high-margin business in diagnostic niches that larger players ignore.
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EntroGen, Inc. | Automation - Reagents - Software
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About entrogen.com
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Technology Stack
entrogen.com uses 15 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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Traffic & Audience
entrogen.com receives approximately 4.8K monthly visitors and ranks #4,005,199 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:08 on the site.
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