epch.in
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India's Handicraft Export Engine
How a 87-person council fuels a $12M export ecosystem without venture capital
In a world obsessed with SaaS valuations and unicorn startups, epch.in operates as a quiet, powerful force: a government-backed council that doesn't just manage websites, but orchestrates the export of India's cultural heritage to the world. With 57,000 monthly visitors and a $12.2M revenue, this isn't a tech startup—it's a legacy institution adapting to the digital age.
"They aren't building a startup—they're digitizing a centuries-old export economy with 87 people."
The Digital Bridge to Global Markets
The traffic data reveals a fascinating pattern: 89.6% of visitors come from an 'undefined' region (likely India itself), yet the council's entire mission is international export. This suggests epch.in serves as a domestic hub—educating Indian artisans and exporters before they reach global buyers. The 61% organic traffic share proves they've captured critical search intent around 'epch,' 'HS codes,' and 'GST rates'—the practical tools of the export trade.
The Legacy Tech Stack Paradox
Their technology stack tells a story of pragmatic evolution rather than disruption. jQuery, Bootstrap, and Owl Carousel sit alongside modern tools like Vite and Ant Design. This isn't a startup chasing the latest framework—it's an institution that maintains stability while selectively upgrading. The presence of Zendesk for support and Google's analytics suite shows they understand modern user experience, even if they're not building a flashy frontend.
What makes epch.in unique is its hybrid identity. It's a business entity with revenue and employees, but operates as a non-profit council. It's digital-first in its reach (social profiles on every major platform) yet rooted in physical reality (the annual India International Handicrafts Expo). The council's Twitter link redirects to bharat-tex.com, revealing an interconnected ecosystem of trade promotion bodies that share infrastructure and mission.
- Captures 2,770 monthly searches for 'epch' alone—owning their brand keyword completely
- Design register portal (signup.epch.in) shows they're digitizing the application process for exporters
- Social media presence spans 5 platforms, but YouTube shows only a single video—content creation isn't their focus
The Anti-Startup Success Story
epch.in proves that mission-driven institutions can thrive digitally without chasing growth at all costs
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Meta Tags
Export Promotion Council for Handicrafts (EPCH) – Empowering Indian Handicrafts
The Export Promotion Council for Handicrafts (EPCH) is an apex body in India dedicated to promoting and developing the export of Indian handicrafts worldwide.
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About epch.in
The Export Promotion Council for Handicrafts (EPCH) is an apex body in India dedicated to promoting and developing the export of Indian handicrafts worldwide.
Company Overview
epch.in Social Media
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Technology Stack
epch.in uses 13 technologies across their website including Font Awesome, Google Fonts, PHP, Drupal, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
Drupal
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
Build Tools
Vite
Traffic & Audience
epch.in receives approximately 57.1K monthly visitors and ranks #697,226 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:50 on the site.
The majority of epch.in's traffic comes from undefined, undefined, .
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