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EPC USA: The B2B Refurbished Giant You've Never Heard Of
Why a $60M revenue, 329-employee ITAD player dominates offline while ignoring online SEO
In a market obsessed with digital-first startups, EPC USA has quietly built a $59.6M empire by doing the unglamorous work of IT Asset Disposition (ITAD) and local electronics sales. Their website reveals a company that prioritizes physical retail and B2B services over online visibility—a calculated bet that’s paying off despite a global rank of #2.5M.
"EPC USA proves that in ITAD, trust is built locally first—online traffic is just a vanity metric when your real business is recycling Fortune 500 hardware."
The B2B Backbone
With 329 employees and a focus on ITAD services, EPC USA operates as an infrastructure play for enterprise hardware lifecycles. Their 'IT Services' and 'Electronics Recycling' headlines signal a B2B-first model where they manage the end-of-life process for corporate clients—far more lucrative than consumer sales. The 46% direct traffic suggests repeat enterprise contracts, not casual browsers.
The SEO Paradox
Despite ranking #2.5M globally with only 8,095 monthly visits, EPC USA dominates hyper-local search. Keywords like 'saint charles used pcs' (180 volume) and 'epc computer store' (210 volume) reveal a strategy optimized for regional retail footprints, not national e-commerce. This is intentional: they'd rather own St. Charles than fight for 'refurbished laptops' nationally.
Their tech stack—jQuery, Tailwind, Bootstrap—feels utilitarian, not trendy. No fancy headless CMS or React framework. This isn't a startup chasing VC funding; it's a cash-flow business where the website serves as a digital brochure for local sales and client portals. The 34% organic search traffic is shockingly low for a company of this size, but that's because their sales cycle likely starts with a phone call, not a Google search.
- Dominates local search (St. Charles) while ignoring national SEO
- ITAD services drive B2B revenue, not consumer e-commerce
- Social presence is active but disconnected from website traffic
- Direct traffic (46%) indicates strong client retention
The Untold Story of Local B2B Dominance
EPC USA isn't failing online—they're winning offline. For investors and founders, this is a masterclass in choosing your battlefield: dominate a regional niche or die in national obscurity.
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EPC USA - Certified & Refurbished IT
Explore EPC’s local and online sales channels for great deals on computers, laptops, tablets & other services for all things electronic.
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About epcusa.com
Explore EPC’s local and online sales channels for great deals on computers, laptops, tablets & other services for all things electronic.
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epcusa.com uses 19 technologies across their website including Font Awesome, HSTS, reCAPTCHA, PHP, and more.
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epcusa.com receives approximately 8.1K monthly visitors and ranks #2,538,150 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:13 on the site.
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