epicalgroup.com
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Epical: The Data Consultancy Betting on Trust
A 316-person firm navigating the $57M revenue landscape of pure-play data consultancy.
In a market saturated with generic IT services, Epical is making a distinct bet: that the future belongs to data consultancies that prioritize governance and protection over mere utilization. With a headline that reads 'Towards a future we can all trust,' they aren't just selling data pipelines; they are selling security in an age of AI uncertainty.
"They aren't selling data pipelines; they are selling security in an age of AI uncertainty."
The AI Layer Obsession
Epical's keyword strategy reveals a focused technical narrative. They aren't chasing generic terms. Instead, they target specific pain points like 'infrastructure layer, application layer ai tools' and 'ai ml layers.' This signals a sophisticated audience—architects and engineers looking to structure complex AI models, not just buy off-the-shelf software. It’s a high-barrier-to-entry niche that protects their margins.
The Revenue-to-Traffic Paradox
Here is the anomaly: a $57.3M revenue company with only 7,138 monthly visits. For a tech services firm, this is incredibly lean. It suggests a business model heavily reliant on referral networks, existing enterprise contracts, and high-touch sales rather than inbound content marketing. While their organic search traffic is healthy (39%), the low volume implies they are not fighting for top-of-funnel awareness—they are closing deals in the middle and bottom of the funnel.
The company's leadership structure reinforces this operational focus. With Mika Naatula (CTO of Data & Analytics) and Thomas Andersson (Chief Delivery Officer) at the helm, supported by a CFO/COO hybrid role, Epical is structured for execution, not just advisory. They are building a 'pure-play' consultancy, meaning they don't sell their own software products, avoiding the conflict of interest that plagues many agencies.
- Niche Dominance: Positioning as a 'pure-play' data consultancy avoids product dilution.
- Technical Depth: Targeting specific AI/ML layer keywords attracts high-value engineering talent.
- Operational Efficiency: Generating $57M with a lean team suggests high billable utilization rates.
The Quiet Giant of Data Governance
Epical proves you don't need massive web traffic to build a $57M business—you need trust, technical depth, and a clear stance on data ethics.
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Towards a future | Epical
We are a pure-play data consultancy with services and expertise to support and enable the management, utilization and protection of customers’ data.
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About epicalgroup.com
We are a pure-play data consultancy with services and expertise to support and enable the management, utilization and protection of customers’ data.
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Technology Stack
epicalgroup.com uses 17 technologies across their website including Drupal, HubSpot, DoubleClick Floodlight, LinkedIn Insight Tag, and more.
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Drupal
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Facebook Pixel
Tag Managers
Tealium
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
epicalgroup.com receives approximately 7.1K monthly visitors and ranks #3,059,972 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:08 on the site.
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