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EPMware: The Niche Master Data Manager
A 5-person team building a $400k business by focusing on enterprise performance management metadata.
In a world obsessed with massive data lakes and AI hype, EPMware is quietly building a fortress around the metadata that actually runs the business. They aren't trying to manage everything; they are building a specialized engine for the most critical financial and operational data.
"They aren't selling a platform; they are selling a unified mindset for the business user."
The Niche Play
EPMware isn't playing in the crowded generalist data catalog market. Their keyword data reveals a laser focus on specific ecosystems like 'OneStream' and 'EPM applications.' While the broader market chases unstructured data, EPMware solves the specific, painful problem of governing metadata across enterprise performance management tools—a high-value, low-volume niche.
The 'OneStream' Signal
Traffic data tells a revealing story. 'OneStream' commands 27,110 monthly searches, dwarfing EPMware's total site traffic. This indicates a massive upstream market they are tapping into. They are capturing users searching for 'how to load excel files to onestream' or 'what are benefits of storing metadata.' They are positioning themselves as the utility layer for the OneStream ecosystem.
The company's structure reflects this lean strategy. With only 5 employees and an estimated $400k in revenue, they are operating at a revenue-per-head of ~$80k—typical for early-stage B2B software still acquiring customers rather than optimizing for margin. The lack of public funding suggests bootstrapped discipline.
- Niche Dominance: Focusing on EPM metadata rather than generalist data management.
- Direct Traffic Strength: 52% direct traffic suggests high brand recall among a small, loyal user base.
- Founder-Led Sales: The team is small enough that the founders (Tony Kiratsous and Abhi Nerurkar) are likely deeply involved in implementation.
The Utility Layer of Finance Tech
EPMware proves that you don't need to be a giant to win—just the indispensable plumbing for a giant's data.
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EPMware offers an all-in-one master data management solution
With EPMware's all-in-one master data management solution, our platform's built for the business user to centralize, integrate, validate, and govern metadata.
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About epmware.com
With EPMware's all-in-one master data management solution, our platform's built for the business user to centralize, integrate, validate, and govern metadata.
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epmware.com uses 16 technologies across their website including Font Awesome, reCAPTCHA, Contentful, and more.
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epmware.com receives approximately 2.6K monthly visitors and ranks #6,737,485 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 3:57 on the site.
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