eprofitguard.com
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The Unsexy Credit Check
How a 10-person shop is quietly de-risking the industrial supply chain
In the $5 trillion industrial sector, the most dangerous moment isn't a factory fire—it's the moment you ship a pallet of steel to a customer who filed for bankruptcy yesterday. ProfitGuard isn't just selling data; they're selling sleep.
"They aren't fighting for attention in a crowded SaaS market. They're the quiet gatekeeper in an industry where a bad debt can wipe out a quarter's profit."
The Industrial Niche
While everyone chases B2B software, ProfitGuard owns the unglamorous backbone of the economy: metals, plastics, and raw materials. Their client, ISRI (Institute of Scrap Recycling Industries), isn't a trendy startup—it's a trade association representing 1,300 companies. This is a business built on relationships and risk aversion, not viral marketing.
The Growth Anomaly
The traffic numbers seem modest (4,347 monthly visits), but the keyword mix reveals a fascinating strategy. They rank for hyper-specific, high-intent queries like '2301 penny jo dr apopka fl'—a literal address search. This suggests a client base verifying physical locations of suppliers, not browsing for features. Their 43% direct traffic is the real story: industrial buyers aren't Googling for solutions; they're bookmarking and logging in daily.
The tech stack is surprisingly modern for a legacy industry player. They use Tailwind CSS and jQuery, suggesting a pragmatic approach: build fast, maintain easily. But the real moat isn't code—it's data. By focusing solely on the industrial sector, they've built a credit database that understands the cyclical nature of scrap metal prices and the specific failure modes of manufacturing suppliers.
- Revenue model: Likely subscription-based credit reports + affinity program fees
- Market position: Niche dominator in a space too small for Dun & Bradstreet to care deeply
- Team composition: Heavy on financial analysts (Bobby Soper, Bryan Martin) vs. pure tech talent
- Traffic source: 100% US-based traffic—no international dilution
ProfitGuard isn't a startup—it's a utility.
In a world obsessed with scale, they've chosen depth. For founders and investors, the lesson is clear: sometimes the biggest opportunity is in the boring, unsexy problems that, if solved, prevent catastrophic losses.
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Home - ProfitGuard
Know the risk before you ship | ProfitGuard™ is the leading provider of business credit information to the Industrial Sector in North America.
ProfitGuard, L.L.C.
Business Credit Score Near Los Angeles, CA. We can offer you information on 3rd party credit data, public financials, trade payments data, predictive payments and risk scores, operational history, liens, judgments, and suits, and more.
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About eprofitguard.com
Know the risk before you ship | ProfitGuard™ is the leading provider of business credit information to the Industrial Sector in North America.
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eprofitguard.com uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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eprofitguard.com receives approximately 4.3K monthly visitors and ranks #4,120,790 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:26 on the site.
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