In a market dominated by giants like SAP Ariba, a 20-person team is building a $2M revenue engine by solving procurement for the public sector. EqualLevel.com isn't just software—it's a compliance-first marketplace that turns government purchasing into a competitive, transparent marketplace.

"They're not selling software—they're selling compliance. In the public sector, that's the ultimate moat."

The tech stack reveals their modern approach: Tailwind CSS, Bootstrap, and Ant Design show they're building for usability, not enterprise bloat. Yet the lack of funding data and minimal social presence (despite having profiles) suggests they're either bootstrapped or keeping a low profile—common in government tech where relationships, not marketing, drive growth.

• Public sector focus creates high switching costs and recurring revenue
• 20-person team achieving $100K ARR per employee—efficient for a services-heavy model
• Direct traffic dominance indicates strong existing relationships
• Keyword strategy targets specific government procurement systems (CTU, CPS)
• Modern tech stack suggests agile development vs. legacy competitors