equiscript.com
equiscript.com
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Equiscript: The Quiet Health Tech Giant
A $112M revenue company flying under the radar in the behavioral health space
In a world obsessed with digital health hype, Equiscript operates like a ghost. With $112M in revenue and just 3,324 monthly visitors, this isn't a consumer-facing startup—it's a B2B behemoth that somehow remains invisible to most founders and investors.
"Equiscript proves that in B2B health tech, revenue doesn't correlate with website traffic—and that's exactly how they like it."
The Personality Paradox
Here's the fascinating contradiction: Equiscript's top keywords aren't about prescriptions or healthcare—they're about psychology. 'Big 5 personality traits' (8,600 monthly searches) and 'personality dimensions' (430 searches) dominate their organic traffic. This suggests they're building behavioral assessment tools that feed into healthcare workflows, not just another e-prescription platform.
The Traffic Illusion
With only 3,324 monthly visits, Equiscript looks like a failed startup. But with $112M in revenue, they're clearly a major player. The 65% organic traffic share indicates they're not buying ads—they're being searched for by name. This is classic enterprise software: customers come directly because they're already embedded in healthcare systems, not through SEO-driven discovery.
The leadership team tells the story of a mature, operationally-focused company. CEO Carl Hoburg, founder Michael Burkhold, and a stable executive team (Rachel Lopez in HR, David Wirsing in Finance, Katrina Jamison in Operations) suggest this isn't a growth-at-all-costs startup. They're building for the long haul in the complex behavioral health market.
- Revenue-to-traffic ratio of 33,690:1 (extremely rare in digital health)
- 100% of traffic from undefined country—either a data blind spot or intentional obscurity
- Zero detected tech stack suggests they're building proprietary systems
- Psychology-focused keywords indicate behavioral health integration
The Invisible Giant
Equiscript represents the best kind of B2B success: revenue-first, customer-focused, and utterly indifferent to Silicon Valley's obsession with growth metrics. They're not building for acquisition—they're building for decades.
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About equiscript.com
Company Overview
Traffic & Audience
equiscript.com receives approximately 3.3K monthly visitors and ranks #5,325,143 globally. The website has a bounce rate of 63% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:25 on the site.
The majority of equiscript.com's traffic comes from .
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This page provides publicly available information about equiscript.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit equiscript.com directly at https://equiscript.com.