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EQUO Vietnam: The Anti-Plastic Powerhouse
How a $2.8M revenue startup is rewriting the rules of sustainable commerce from Vietnam
In a world drowning in plastic packaging, EQUO Vietnam is betting the farm—literally—that nature's waste products are the future of commerce. With $2.8M in revenue and a laser focus on biodegradable alternatives, they're not just selling products; they're selling a philosophy.
"They're not just disrupting packaging—they're replacing it with agricultural waste that would otherwise burn in fields."
The Zero-Plastic Flywheel
EQUO operates in the intersection of sustainability and supply chain efficiency. By sourcing rice straw, sugarcane bagasse, coconut husks, and coffee grounds, they've built a model where waste becomes inventory. Their Shopify-powered storefront serves both wholesale and retail, but the real moat is their sourcing network across Vietnam's agricultural belt. At 20 employees generating $140K per head, they're leaner than most SaaS startups—and they're selling physical goods.
Distribution Strategy
Their multi-platform social presence (TikTok, YouTube, Facebook, Instagram) suggests a heavy reliance on content-driven commerce. This isn't a traditional B2B play—it's a DTC brand with wholesale capabilities. The blog and educational content indicate they're selling the mission first, products second. For investors, this is either brilliant community-building or a resource drain that could be optimized.
The tech stack reveals their priorities: Shopify for commerce, Tailwind and Bootstrap for rapid UI iteration, Google Analytics and Lucky Orange for conversion optimization. They're moving fast, testing fast, and probably iterating on product-market fit in real-time. No fancy custom backend—just proven tools to move sustainable products.
- Agricultural waste-to-product pipeline creates defensible supply chain
- B2B + B2C hybrid model de-risks revenue concentration
- Vietnam's manufacturing cost advantage compounds with sustainability premium
- Content-heavy strategy builds brand moat in a commoditized category
The Verdict: Bet on the Mission, Watch the Metrics
EQUO is building infrastructure for a post-plastic economy. The revenue is real, the market is massive, but execution at scale will test whether sustainability can be profitable in physical goods.
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EQUO Vietnam | Natural Products: Rice, Grass, Sugarcane, Coffee, Wood,
EQUO Vietnam Shop distributes Wholesale/Retail products sourced from nature: Rice, Grass, Sugarcane, Coffee Grounds, Coconut, Wood, ... ❤️ With EQUO, there is NO PLASTIC ✔️ Minimize environmental impact ✔️ Sustainable Living, Happy Living! ✔️ Belief in the future
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About equointl.com
EQUO Vietnam Shop distributes Wholesale/Retail products sourced from nature: Rice, Grass, Sugarcane, Coffee Grounds, Coconut, Wood, ... ❤️ With EQUO, there is NO PLASTIC ✔️ Minimize environmental impact ✔️ Sustainable Living, Happy Living! ✔️ Belief in the future
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equointl.com uses 22 technologies across their website including YouTube Embed, Google Fonts, hCaptcha, HSTS, and more.
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