erasteel.com
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Erasteel: The Invisible Giant of Steel
How a 500-employee company commands a $153M market with industrial SEO
In a world obsessed with SaaS multiples and viral apps, Erasteel operates in the shadows of heavy industry, turning a modest 7,454 monthly visits into $153.4M in revenue. This isn't a growth hack story—it's a lesson in industrial dominance.
"They don't need millions of visitors—just the right ones searching for 'acier m35' and 'ASP 2053'."
The Precision Play
Erasteel's keyword strategy reveals a masterclass in B2B targeting. With 140 monthly searches for 'acier m35' and 130 for 'erasteel asp® product data sheets', they capture high-intent engineers at the exact moment of specification. This isn't SEO for traffic—it's SEO for contracts.
The Eramet Advantage
As part of Eramet Group, Erasteel leverages a 130-year mining legacy to control the powder metallurgy supply chain. Their LinkedIn shows a leadership team spanning procurement to atomization—vertical integration that lets them promise what others can't deliver: consistency in high-speed steel.
The tech stack tells its own story. WordPress and PHP power the site, but the real magic is in the data layer—Google Analytics and Tag Manager tracking every technical datasheet download. With 36% direct traffic, their customers don't browse; they return to order.
- 7,454 monthly visits generate $153M (20,500x revenue per visitor)
- Top 3M global rank is irrelevant when you own the powder metallurgy niche
- 400 brand searches/month proves offline reputation drives online behavior
- LinkedIn presence with key executives in procurement, tech, and sustainability
The Real Moat Isn't Digital
Erasteel proves that in heavy industry, digital presence is just the tip of the iceberg. The real value is in the 501 employees, the atomization patents, and the Eramet backing that lets them sell steel powder like software—reliably, repeatedly, at scale.
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Meta Tags
Home - Erasteel
Erasteel, your best partner in metallurgy of High-Speed Steels and strategic metals recycling with a low carbon footprint About Erasteel A successful edition of CIMT 2025 for Erasteel in Beijing Read more Erasteel acquires assets of Crucible Industries LLC Read more Evoloop® – The new brand name for our conventional High-Speed Steels range Read more Erasteel […]
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About erasteel.com
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Technology Stack
erasteel.com uses 10 technologies across their website including PHP, WordPress, Google Tag Manager, Google Analytics, and more.
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, RSS
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Slick, jQuery
Traffic & Audience
erasteel.com receives approximately 7.5K monthly visitors and ranks #2,656,160 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:26 on the site.
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