ericsson.com
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Ericsson.com: The B2B Giant's Digital Facade
A telecom titan's website reveals more about its legacy than its future
Ericsson.com isn't just a corporate website—it's the digital headquarters of a $29B behemoth connecting billions. Yet, beneath its polished surface lies a fascinating tension between legacy infrastructure and modern connectivity ambitions.
"Ericsson doesn't sell phones—it sells the invisible infrastructure that makes your smartphone possible."
The Invisible B2B Giant
With 120,535 employees and $28.8B in revenue, Ericsson operates in the shadows of the consumer tech world. Their website traffic—900K monthly visits—pales compared to Apple's 200M+, but that's by design. They're not chasing clicks; they're building networks. The 42% direct traffic share reveals a specialized audience: engineers, procurement officers, and telecom executives who know exactly what they're looking for.
Search Behavior Tells the Story
The keyword data exposes Ericsson's dual identity. 'Ericsson' alone drives 49,590 monthly searches—mostly brand recognition. But 'Ericsson careers' (5,330) and 'Ericsson internships' (960) dominate the long tail. This isn't a company people stumble upon; it's where they aspire to work. The misspelling 'Ericcson' (2,670 searches) even shows brand penetration into non-technical audiences.
- Legacy brand power: 42% direct traffic shows entrenched industry position
- Talent magnet: Careers/internships dominate organic search, not products
- B2B moat: Minimal consumer search noise, focused enterprise audience
- Global reach: Top countries show undefined (likely EU/Asia) dominance
The tech stack reveals a modernization effort. jQuery and Bootstrap suggest legacy codebases, but Vite, PWA, and Tailwind CSS indicate active re-platforming. This hybrid approach—maintaining stability while rebuilding—mirrors Ericsson's business: 5G infrastructure investments ($663.2M funding) while managing 2G/3G legacy networks for 1,000+ operators worldwide.
The Infrastructure Paradox
Ericsson.com succeeds at being invisible—exactly what a $29B infrastructure provider should be. It's not designed to dazzle consumers; it's engineered to serve the professionals who build the networks that serve billions.
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https://www.ericsson.com/492a98/assets/global/qbank/2025/02/24/mwc_backg_100-1-1831441c5b541914bd8958dec324d3e29f4594.jpg
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Enabling the full value of connectivity - Ericsson
Ericsson enables communications service providers and enterprises to capture the full value of connectivity. Our innovation investments have delivered the benefits of mobility and mobile broadband to billions of people globally.
Enabling the full value of connectivity
Enabling communications service providers and enterprises to capture the full value of connectivity.
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Reviews (6)
Great working company brings out good and quality products
This is the best company ever with a good and quality service
Sustainable!
With its 5G products, Swedish information technology company Ericsson is striving to provide 10 times more energy efficiency than other companies' 4G products.
Ericsson removed DEI after Trump's demands
Ericsson a supprimé les termes relatifs à la diversité et à l'inclusion dans son rapport annuel après les demandes de Trump Ericsson removed diversity and inclusion language from its annual report after Trump's demands
#EricssonUtanMångfald Ericsson seems to…
#EricssonUtanMångfald Ericsson seems to no longer support the democratic western values and should in no way be supported by any democratic society.
Giving money to Donald Trump
Giving money to Donald Trump? You simply should be ashamed of yourself!! I expected more of you
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About ericsson.com
Ericsson enables communications service providers and enterprises to capture the full value of connectivity. Our innovation investments have delivered the benefits of mobility and mobile broadband to billions of people globally.
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Technology Stack
ericsson.com uses 13 technologies across their website including HSTS, PHP, Cloudflare, and more.
Security
HSTS
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
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Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
ericsson.com receives approximately 900.7K monthly visitors and ranks #62,333 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:41 on the site.
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This page provides publicly available information about ericsson.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ericsson.com directly at https://ericsson.com.