While Silicon Valley obsesses over SaaS valuations, a 64-person team in Ohio is quietly commanding $20.3M in revenue by building the heavy industrial machinery that powers North America's manufacturing backbone. Ajax/CECO/Erie Press isn't just a forging machine manufacturer—they're the essential infrastructure hiding in plain sight.

"They don't need digital traffic because they're selling million-dollar machines through relationships, not clicks."

The company's social media presence—Twitter, Facebook, LinkedIn, Instagram—acts as a digital business card rather than a lead generation engine. With 64 employees and a leadership team spanning project management, sales, and controls engineering, they've structured themselves for custom solutions rather than volume sales. Every forging machine is likely a bespoke project, explaining the high revenue-to-employee ratio and the lack of e-commerce or digital lead capture.

• $317K revenue per employee indicates highly specialized, high-value projects
• Zero digital footprint suggests a relationship-driven sales cycle typical of industrial capital equipment
• Leadership team structure (Project Managers, Sales, Controls Engineering) optimized for custom engineering solutions
• Tech stack reveals a functional web presence, not a digital marketing engine