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Erkado: The 48-Year Polish Door Giant
How a legacy manufacturer quietly dominates a $10.5M niche with digital savvy
In a world obsessed with SaaS disruption, Erkado proves that old-school manufacturing, when paired with digital distribution, remains an unstoppable force. This isn't just a door company; it's a 48-year-old Polish institution generating $10.5M annually by mastering the unglamorous hardware of the home.
"Erkado doesn't sell doors; they sell the infrastructure of daily life, and they've been doing it since before the internet existed."
The Digital Pivot of a Legacy Giant
Erkado's traffic breakdown reveals a sophisticated modern strategy. With 60% of traffic coming from organic search—driven by high-intent keywords like 'erkado drzwi' (770 monthly searches)—they've successfully translated 48 years of manufacturing expertise into digital discoverability. The 34% direct traffic indicates strong brand recall, a rare feat for a B2B-heavy industrial manufacturer.
Niche Domination Strategy
While competitors fight for generic 'door' searches, Erkado owns their brand ecosystem. The top 5 keywords are all brand-specific or ultra-niche ('halspan erkado', 'erkado przedstawiciele'). This creates a defensive moat: customers searching for Erkado products find Erkado directly, bypassing aggregators. It's a masterclass in brand equity in a fragmented market.
The tech stack tells a story of pragmatic efficiency. They use jQuery and Bootstrap—not trendy frameworks, but battle-tested tools that power their e-commerce and catalog experiences. The presence of Priority Hints and Lazy Loading shows they're optimizing for performance despite heavy media assets, a critical factor for a visual product like doors.
- 48-year manufacturing pedigree with $10.5M revenue
- 60% organic traffic share signals strong SEO moat
- Multi-platform social presence (TikTok to LinkedIn)
- 75-person team maintaining industrial efficiency
The Unsexy Billion-Dollar Playbook
Erkado proves that in heavy industry, digital sophistication combined with decades of manufacturing excellence creates an unassailable competitive position.
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Meta Tags
ERKADO drzwi | Największy producent drzwi wewnętrznych
Jesteśmy polskim producentem drzwi wewnętrznych, zewnętrznych oraz akcesoriów drzwiowych z 48 letnim doświadczeniem.
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About erkado.pl
Jesteśmy polskim producentem drzwi wewnętrznych, zewnętrznych oraz akcesoriów drzwiowych z 48 letnim doświadczeniem.
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Technology Stack
erkado.pl uses 15 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
CMS
WordPress
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Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
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Traffic & Audience
erkado.pl receives approximately 57.3K monthly visitors and ranks #487,881 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 1:49 on the site.
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