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esny.se
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esny.se

21 technologies
VerifiedVisit21.3K/mo$5M4421 Tech5 Leads
Deep Dive

Eklund Stockholm New York: The Boutique Brokerage That Beat the Odds

How a 44-person real estate firm dominates Stockholm's luxury market with a $5.3M revenue engine

In a market saturated with legacy brokerages, ESNY (Eklund Stockholm New York) isn't just selling homes—it's engineering a brand experience that commands a premium. With a lean team of 44 and a global footprint, they've turned luxury real estate into a high-margin, high-velocity business.

$5.3M
Annual Revenue
44
Employees
21.3K
Monthly Website Visits
49%
Direct Traffic (Brand Power)

"They don't just list properties; they manufacture desire. ESNY's 'business-like fingertip feel' is a $5.3M revenue engine in a 44-person package."

The Brand as a Moat

ESNY's traffic profile reveals a secret weapon: 49% direct traffic. That's not SEO luck—it's brand dominance. When nearly half your visitors type your URL directly, you've transcended being a service provider; you've become a destination. Their top keywords ('esny', 'eklund stockholm new york') aren't generic—they're branded. This is the power of a personality-driven brokerage where agents like Niklas Wendell and Philip Malmqvist aren't just salespeople; they're micro-influencers in the luxury space.

The Tech Stack of a Modern Brokerage

ESNY's tech stack is a fascinating hybrid of enterprise rigor and startup agility. They deploy Tailwind CSS and Bootstrap for rapid UI development, Ant Design for admin interfaces, and Slick for property carousels. But the real tell is the PWA (Progressive Web App) implementation—betting on web-first over native apps. With jQuery still present, they're pragmatic, not dogmatic. This isn't a tech company pretending to be a broker; it's a broker using tech as a force multiplier, not a differentiator.

The revenue-per-employee ratio ($120K) is healthy for real estate, but the real insight lies in their market positioning. They target 'sveriges dyraste hus' (Sweden's most expensive houses) and high-end apartments like those on Grefgatan. This isn't volume play; it's a margin game. By focusing on the top decile of the market, they avoid the commoditization trap that plagues lower-tier brokerages.

  • Brand-Led Traffic: 49% direct visits signal exceptional brand recall in a transactional industry.
  • Niche Dominance: Top keywords focus on luxury segments, avoiding the crowded mass market.
  • Lean Operations: 44 employees generate $5.3M, proving efficiency over scale.
  • Global Network: The 'New York' in their name isn't cosmetic—it's a strategic bridge to international capital.
No VC funding or external capital (bootstrapped or self-funded)
Commanding 49% direct traffic (brand equity)
Limited organic search footprint (only 38% of traffic)
Specialized in ultra-luxury (high margins)
No visible Trustpilot reviews (reputation is built offline)
Global network (access to international buyers)

The Boutique Blueprint

ESNY proves you don't need scale to dominate—you need a brand that feels like a luxury good. In a world of Zillow clones, they're the bespoke tailor.

What tech stack does Esny use?

28 detected
Security1
Programming Languages1
Caching1
Customer Support1
Analytics & Marketing1
Web Standards2
UI Libraries1
JavaScript Libraries4
Tracking & Analytics7
F
Facebook Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google APIs
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag

How much traffic does Esny get?

Traffic & Engagement

21.3K
Monthly Visits
3.9
Pages/Visit
1:51
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend-24%
28.0K
Oct 2025
Oct
26.3K
Nov 2025
Nov
21.3K
Dec 2025
Dec

Traffic Sources

Search
38%
Direct
49%
Social
8%
Referrals
4%
Email
0%
Paid
2%

Where is Esny's audience located?

🌍95.6%
🌍3.0%
🌍1.4%

What keywords does Esny rank for?

5 keywords
1esny500 vol$0.86
2eklund stockholm new york360 vol$0.34
3eklund2.7K vol$1.36
4sveriges dyraste hus200 vol
5grefgatan stockholm lägenhet esny120 vol

How is Esny's SEO?

Meta Tags

title67 chars

Eklund Stockholm New York - vi säljer hem utöver det vanliga - ESNY

description125 chars

Ett mäkleri med med affärsmässig fingertoppskänsla, lokal expertis och ett globalt nätverk. Vi säljer hem utöver det vanliga.

languageSV-SE

Schema Types

Unknown

Who works at Esny?

Loading leads...

What do customers think of Esny?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Esny

What is Esny's Revenue?
Esny generates approximately $5M in annual revenue. With 44 employees, that's $120,000 per employee.
What does Esny do?
Ett mäkleri med med affärsmässig fingertoppskänsla, lokal expertis och ett globalt nätverk. Vi säljer hem utöver det vanliga.
How fast is Esny growing?
Esny employee count has changed by -4% year over year.
What technologies does Esny use?
Esny uses 21 technologies across their website including Maps, Fonts, Security. Key technologies include Google Maps, Font Awesome, HSTS.
Who are Esny's competitors?
Esny's main competitors include Olov Lindgren AB, Varbergs Bostad, Catena AB, Movesta, Specialfastigheter Sverige AB. These companies operate in similar markets and compete for the same customer base.

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About esny.se

Ett mäkleri med med affärsmässig fingertoppskänsla, lokal expertis och ett globalt nätverk. Vi säljer hem utöver det vanliga.

Company Overview

esny.se
Website
business_and_consumer_services
Industry
#955,809
Global Rank
21.3K
Monthly Visitors
21
Technologies
5+
Employees

esny.se Social Media

Technology Stack

esny.se uses 21 technologies across their website including Google Maps, Font Awesome, HSTS, and more.

Maps

Google Maps

Fonts

Font Awesome

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Caching

Varnish

Traffic & Audience

21.3K
Monthly Visits
37%
Bounce Rate
3.9
Pages/Visit
1:51
Avg. Duration

esny.se receives approximately 21.3K monthly visitors and ranks #955,809 globally. The website has a bounce rate of 37% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 1:51 on the site.

The majority of esny.se's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is esny.se?
Ett mäkleri med med affärsmässig fingertoppskänsla, lokal expertis och ett globalt nätverk. Vi säljer hem utöver det vanliga.
What technologies does esny.se use?
esny.se uses 21 technologies including Google Maps, Font Awesome, and 15 more. View the full tech stack analysis above.
How do I contact esny.se?
You can contact esny.se via email at [email protected].
What are esny.se's social media accounts?
esny.se is active on facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is esny.se?
esny.se receives approximately 21.3K monthly visitors and ranks #955,809 globally. Traffic is declining by 19.0% month-over-month.

Related Searches

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This page provides publicly available information about esny.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit esny.se directly at https://esny.se.