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Esri: The GIS Giant You've Never Heard Of
Mapping the world with 2M monthly visitors and a $0.5M revenue paradox
In the world of enterprise software, Esri is a quiet giant. With 2 million monthly visitors and 51% of traffic coming from organic search, they dominate the GIS space. But their revenue numbers tell a different story.
"Esri isn't selling software—they're selling a language. The language of maps."
The Power of Organic Dominance
With 51% organic search traffic, Esri has built an unassailable moat around 'arcgis' (133K monthly searches) and 'gis' (137K). This isn't SEO—it's authority. When you need to map the world, you search for Esri. The direct traffic (37%) confirms brand recognition that most B2B companies would kill for.
The Revenue Paradox
Here's the head-scratcher: 2M monthly visitors but only $0.5M in revenue. Either Esri is sitting on a goldmine they're not monetizing, or their business model defies traditional SaaS logic. With 7 employees, this isn't a company scaling for growth—it's a lean operation dominating a niche.
The tech stack reveals a modern, performance-focused approach: jQuery, Tailwind CSS, Bootstrap, and Ant Design coexist. They're using Priority Hints and Lazy Loading—sophisticated optimizations for a site handling massive spatial data visualizations. The presence of Facebook Pixel and LinkedIn Insight Tag suggests they're tracking enterprise leads, not just consumer traffic.
- Domain authority: 'arcgis' and 'gis' keywords command 210K+ monthly searches
- Direct traffic (37%) proves brand recognition beyond search
- Lean operation: 7 employees, $0.5M revenue suggests alternative business model
- Modern tech stack with performance optimizations for data-heavy applications
The Silent Monopoly
Esri doesn't need to shout—they've already mapped the territory. For founders and investors, the lesson is clear: build a category so completely that your name becomes the search term.
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GIS Software for Mapping and Spatial Analytics | Esri
Esri’s GIS software is the most powerful mapping & spatial analytics technology available. Learn about Esri’s geospatial mapping software for business and government.
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Their products are top class and…
Their products are top class and training materials are very well written. Clearly, they are the masters of GIS software. Also their customer service is excellent.
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About esri.com
Esri’s GIS software is the most powerful mapping & spatial analytics technology available. Learn about Esri’s geospatial mapping software for business and government.
Company Overview
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Technology Stack
esri.com uses 15 technologies across their website including OneTrust, Marketo, DoubleClick Floodlight, LinkedIn Insight Tag, and more.
Privacy & Consent
OneTrust
Marketing Automation
Marketo
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Dynatrace, Mouseflow
Tag Managers
Adobe Launch
Performance
Lazy Loading, Priority Hints
Traffic & Audience
esri.com receives approximately 2.0M monthly visitors and ranks #26,968 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 3:16 on the site.
The majority of esri.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about esri.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit esri.com directly at https://esri.com.