et-t.com
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ET&T: The 56-Year-Old IT Titan You've Never Heard Of
Inside the $5M Lehigh Valley powerhouse with a 43-person team and a 1968 origin story
In an era of venture-backed IT startups chasing unicorn valuations, ET&T operates by a different playbook. Founded in 1968, this Lehigh Valley institution has quietly built a $5M revenue business with 43 employees by solving one problem better than anyone else: making IT support actually work for local businesses.
"They don't need 348 monthly visits when 66% of traffic comes directly from businesses that never consider leaving."
The Retention Moat
ET&T's traffic breakdown reveals their true competitive advantage. With 66% direct traffic and only 16% organic search, they've built a business on relationships, not SEO. This is the signature of a mature, trust-based B2B service where customers type 'et-t.com' directly into their browser because they know exactly who to call when their network goes down.
The Long Game
Their keyword strategy tells the story of a company that owns its backyard. Ranking #1 for 'eastern telephone & technologies (ett)' with 270 monthly searches and dominating 'etech companies in bethlehem' (210 volume) shows they've systematically captured every local search intent. This isn't growth hacking—it's decades of community presence translated into search rankings.
The tech stack reveals a pragmatic approach. They use Tailwind CSS, Bootstrap, and Swiper—modern but battle-tested tools. No fancy frameworks that'll be obsolete in two years. They've integrated LinkedIn Insight Tag and Google Analytics, showing they understand enterprise lead tracking without over-engineering their digital presence. It's a website built for conversion, not awards.
- 43-person team generating $5M revenue = ~$116K per employee—efficient for managed services
- Zero venture funding means they answer to customers, not VCs
- Local dominance in Bethlehem/Lehigh Valley creates a defensible geographic moat
- 56-year operating history provides trust capital no startup can replicate
This is what sustainable B2B looks like
ET&T proves that in IT services, local trust beats global scale every time. They're not building a platform to sell—they're building a business to last.
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https://octanecdn.com/et-t-new-designcom/et-t-new-designcom_230436410.svg
Meta Tags
Professional IT Services Lehigh Valley | IT Support Company | ET&T
ET&T offers comprehensive IT services and support in Lehigh Valley, providing solutions like network management, cybersecurity, cloud services, and IT consulting to boost business efficiency.
Professional IT Services Lehigh Valley | IT Support Company
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About et-t.com
ET&T offers comprehensive IT services and support in Lehigh Valley, providing solutions like network management, cybersecurity, cloud services, and IT consulting to boost business efficiency.
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Technology Stack
et-t.com uses 22 technologies across their website including Wistia, Font Awesome, Google Fonts, unpkg, jsDelivr, and more.
Video
Wistia
Fonts
Font Awesome, Google Fonts
CDN
unpkg, jsDelivr
Cloud & Hosting
Amazon Web Services, Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
et-t.com receives approximately 348 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:06 on the site.
The majority of et-t.com's traffic comes from .
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