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Etherwhere: The Cloud-Powered GPS Revolution
How a 9-person team is reinventing GPS with cloud-correction and ultra-low power silicon
Imagine GPS acquisition that's not just faster, but infinitely more accurate. Etherwhere isn't just building another GNSS chip—they're fundamentally re-architecting how positioning works by moving the heavy lifting to the cloud. With a lean team of 9 and $1.5M in revenue, they're betting the farm on a hybrid silicon-plus-cloud model that legacy players like u-blox and Qualcomm haven't cracked.
"They're not selling chips—they're selling a positioning service that happens to run on custom silicon. That's a 10x margin opportunity if they execute."
The Tech Wedge
Etherwhere's secret sauce is AccuWhere™, their patented cloud-correction engine. While competitors rely on expensive dual-frequency receivers or SBAS infrastructure, Etherwhere's chip downloads atmospheric corrections from their cloud, enabling centimeter-level accuracy with single-frequency hardware. This is the same wedge that made RTK (Real-Time Kinematic) viable for mass-market IoT—except they're doing it with 1/10th the power consumption.
The Growth Paradox
Here's the head-scratcher: 658 monthly visits, but 860 people search for 'xona space systems' every month. Xona is their competitor—and those search volumes suggest Etherwhere is either flying under the radar or deliberately avoiding the SEO arms race. Their traffic is 61% undefined (likely direct/enterprise), which means they're not playing the content marketing game. They're selling to engineers, not Google.
The leadership team reads like a GNSS hit squad: Michael Raam (CEO), Farrokh Farrokhi (Founder/President), Steve Allen (Director Systems Engineering), and Michael Anburaj (Director Engineering). This isn't a consumer app team—this is deep RF and satellite expertise. They're building for the autonomous vehicle, drone, and precision agriculture markets where power and accuracy are non-negotiable.
- Ultra-low power silicon that acquires signals faster than any standalone chip
- Cloud-corrected positioning that democratizes RTK-level accuracy
- Dual-mode operation: stand-alone GNSS or cloud-enhanced via AccuWhere™
- Targeting IoT and industrial markets where battery life is mission-critical
The Verdict: Stealth Mode Unicorn or Niche Play?
Etherwhere is either a sleeping giant in the $200B positioning market or a brilliant solution looking for a scaling problem. With $1.5M revenue and 9 people, they're profitable—but the real question is whether they can break out of stealth and compete with Xona Space, u-blox, and the satellite mega-constellations. The tech is sound, the team is legit, and the market is massive. They just need to start shouting about it.
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Etherwhere – Advanced GNSS positioning
etherWhere has reinvented GPS / GNSS with the industry’s lowest power silicon with the fastest acquisition time. Operate the GNSS chip in either stand-alone mode or with etherWhere’s patented cloud, AccuWhere™, for unmatched Accuracy, Sensitivity, and Coverage.
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About etherwhere.com
etherWhere has reinvented GPS / GNSS with the industry’s lowest power silicon with the fastest acquisition time. Operate the GNSS chip in either stand-alone mode or with etherWhere’s patented cloud, AccuWhere™, for unmatched Accuracy, Sensitivity, and Coverage.
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etherwhere.com uses 14 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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etherwhere.com receives approximately 658 monthly visitors. The website has a bounce rate of 43% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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