ethico.com
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Ethico: The Compliance-First HR Tech
How a 92-person team built a $12.9M engine for ethical hiring
In a saturated HR tech market, Ethico isn't chasing flashy AI features or wellness perks. They're building the invisible infrastructure of trust—automating the compliance checks that keep companies out of headlines and lawsuits.
"While competitors sell efficiency, Ethico sells sleep—knowing your hiring process won't land you in court."
The Niche Powerhouse
With just 92 employees, Ethico generates $140K+ per head—a remarkable efficiency ratio in HRTech. They're not building a generalist platform; they're dominating the compliance layer. Their focus on sanction checks and background verification suggests a product that sells to risk-averse industries: finance, healthcare, and government contractors.
The Stealth Growth Engine
No traffic data? That's not a weakness—it's a signal. Ethico likely operates on enterprise sales cycles, not inbound SaaS traffic. The LinkedIn Insight Tag in their stack confirms they're targeting decision-makers, not job seekers. Their growth is relationship-driven, not SEO-driven.
Annissa Bradshaw's role as a 'Sanction Check Account Manager' reveals the product's DNA. This isn't a self-serve SaaS; it's a high-touch, regulated service where trust is the product. The tech stack—jQuery, Bootstrap—suggests a mature, stable platform rather than a bleeding-edge startup chasing trends.
- Deep vertical focus: Compliance isn't a feature, it's the entire product
- Enterprise sales motion: No traffic means direct sales and long contracts
- Regulatory moat: Sanction checks create barriers to entry for competitors
- Efficiency over scale: 92 employees generating $12.9M shows disciplined execution
The Unsexy Unicorn
Ethico proves that in regulated markets, boring beats flashy. While others chase AI hype, they're building the rails that keep industries running. That's a $12.9M business with room to scale.
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About ethico.com
Company Overview
Technology Stack
ethico.com uses 23 technologies across their website including YouTube Embed, HSTS, PHP, and more.
Video
YouTube Embed
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
ethico.com receives approximately 23.6K monthly visitors and ranks #1,244,473 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:38 on the site.
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This page provides publicly available information about ethico.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ethico.com directly at https://ethico.com.