Forget Silicon Valley hype. In the highlands of Ethiopia, a company with 253 employees is quietly building a $35M empire by selling chickens. This isn't just poultry—it's a poverty-alleviation engine disguised as a veterinary service.

"EthioChicken isn't selling chicken—they're selling dignity, one flock at a time."

The tech stack tells a story of pragmatism over perfection. Built on Squarespace with Tailwind CSS and Bootstrap, their website isn't winning design awards—but it loads fast and works. Their 2,473 monthly visits are 57% direct, proving farmers don't Google them—they already know them. The 31% organic traffic comes from branded searches ('ethiochicken'), indicating strong word-of-mouth in a market where trust is currency.

• Direct traffic dominance (57%) shows brand loyalty in low-digital-literacy markets
• 1,500+ tons of feed = ~150K bags sold monthly (assuming 10kg bags)
• Revenue per farmer: ~$3,540—indicating high-value relationships, not commodity sales
• LinkedIn presence suggests professionalization of a traditionally informal sector