ethnos360.org
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Ethnos360: The 254-Person Mission Tech Stack
How a niche religious organization built a $75M operation with a surprising tech footprint
In an era of billion-dollar unicorns, Ethnos360 quietly operates a $75M global operation with just 254 employees. This isn't your typical tech startup—it's a cross-cultural church planting machine built on a foundation of surprising technical sophistication and old-school missionary grit.
"The most sophisticated tech stack in non-profit missionary work is hiding in plain sight at ethnos360.org"
The Tech Stack That Defies Expectations
Peel back the surface of ethnos360.org and you'll find a modern web architecture that would make many Series A startups jealous. They're running Vite for build optimization, Tailwind CSS for design systems, and jQuery with Owl Carousel for interactive elements. But here's the kicker: they're also running OpenCart, Magento, and Shopware—three separate e-commerce platforms simultaneously. This isn't technical debt; it's a deliberate multi-channel strategy for donations, merchandise, and missionary resources. The IT leadership team (Larry Brown, Tj Borneisen, Brian Zinnamosca) has clearly prioritized digital infrastructure as a core competency, not an afterthought.
The Traffic Paradox
With 36,213 monthly visits and a global rank of #723,682, Ethnos360 operates in a strange middle ground. 50% of traffic comes directly to their site—people typing 'ethnos360.org' into browsers. This is incredibly high for a non-religious brand but makes perfect sense for a mission organization where donors, missionaries, and partner churches bookmark their portal. The 41% organic search traffic reveals they're not just relying on their existing community; they're actively capturing new interest through strategic keyword targeting around terms like 'ethnos360 missionary training center' and even their legacy name 'new tribes mission.'
- Revenue per employee: ~$295,000—exceptional for a non-profit
- Traffic concentration: 79.7% from undefined country (likely US-based operations)
- Brand evolution: Successfully transitioning from 'New Tribes Mission' to Ethnos360
- Digital-first donor engagement: 50% direct traffic suggests strong community retention
What makes Ethnos360 fascinating isn't their revenue or traffic—it's their strategic positioning. They're not trying to be a tech company, but their tech stack suggests they understand that modern missionary work requires digital infrastructure. The presence of three e-commerce platforms (OpenCart, Magento, Shopware) indicates they're not just taking donations; they're likely selling training materials, books, and resources while managing complex logistics for missionaries on the field. This is a $75M operation running with the efficiency of a much larger organization, powered by a surprisingly sophisticated digital backbone.
The Unlikely Tech Unicorn
Ethnos360 proves that mission-critical infrastructure can drive massive efficiency in non-traditional sectors
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Open Graph Image
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Meta Tags
Ethnos360 - Home
Ethnos360 has the vision of seeing a thriving church for every people. How can you be a part? Can you pray, give, send or go? Be a part of cross-cultural church planting ministries.
Home - Ethnos360
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About ethnos360.org
Ethnos360 has the vision of seeing a thriving church for every people. How can you be a part? Can you pray, give, send or go? Be a part of cross-cultural church planting ministries.
Company Overview
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Technology Stack
ethnos360.org uses 20 technologies across their website including Font Awesome, reCAPTCHA, Laravel, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Backend Frameworks
Laravel
CMS
Framer, Squarespace
CDN
cdnjs, unpkg
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
ethnos360.org receives approximately 36.2K monthly visitors and ranks #723,682 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:38 on the site.
The majority of ethnos360.org's traffic comes from undefined, undefined, .
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This page provides publicly available information about ethnos360.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ethnos360.org directly at https://ethnos360.org.