ethosurban.com
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The Ethos Urban Rebrand: A Colliers Power Play
How a $71M urban planning firm quietly became a global giant's strategic weapon.
Most companies announce a rebrand with fanfare. Ethos Urban simply vanished into Colliers International's portfolio. This isn't just a name change—it's a calculated acquisition of talent and capability that flies under the radar of most competitors.
"They didn't build a new brand—they weaponized an existing one. Colliers didn't buy the name; they bought the trust."
The Talent Heist
With 201 employees and $71.4M in revenue, Ethos Urban wasn't a startup—it was a mature, profitable urban planning firm. The acquisition by Colliers wasn't about buying market share; it was about acquiring specialized human capital. Key figures like Mark Stefanac (CEO) and Greg Taylor (CFO) didn't just join Colliers—they brought a complete operational playbook that Colliers could deploy globally. This is M&A 101: buy the team, not just the tech.
The Traffic Paradox
Here's the anomaly: 2,696 monthly visits with a global rank of #6.6M. This isn't a consumer-facing brand—it's a B2B powerhouse. The 57% organic traffic suggests clients search for them directly (likely 'Ethos Urban' at 50 monthly volume), while 29% direct traffic proves their reputation precedes them. The low global rank is misleading; they dominate specific verticals like 'south eveleigh' (1,070 monthly searches) and key personnel searches ('Tim Ward' at 2,060). This is targeted, high-value traffic, not vanity metrics.
The tech stack reveals a modern, scalable operation: Cloudflare for security, AWS CloudFront for global delivery, Webflow for rapid site deployment, and Tailwind CSS for UI consistency. This isn't a legacy firm clinging to old systems—it's a digitally native planning consultancy that happens to work in physical space. The integration of jQuery and Bootstrap suggests legacy code, but the presence of modern frameworks shows adaptability.
- Strategic acquisition, not just a rebrand—Colliers absorbed a $71M revenue stream intact
- Digital footprint is intentionally minimal; they don't need SEO, they need reputation
- Key personnel searches drive more traffic than brand terms (Tim Ward > Ethos Urban)
- Tech stack is hybrid: modern cloud infrastructure with legacy compatibility layers
The Silent Giant Playbook
Ethos Urban proves that in B2B services, revenue and reputation beat traffic and SEO every time. Colliers didn't just buy a firm—they bought a cash flow engine with 201 elite operators.
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Meta Tags
Ethos Urban is now Colliers Urban Planning
Same team. Same trusted expertise and service.
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About ethosurban.com
Same team. Same trusted expertise and service.
Company Overview
Technology Stack
ethosurban.com uses 8 technologies across their website including Google Fonts, Webflow, AWS CloudFront, Cloudflare, and more.
Fonts
Google Fonts
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Performance
Lazy Loading
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
ethosurban.com receives approximately 2.7K monthly visitors and ranks #6,628,757 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:15 on the site.
The majority of ethosurban.com's traffic comes from .
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