etrucks.com
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The 3-Person IFTA Machine
How a tiny team built a profitable niche in trucking compliance software
In an industry dominated by giants like Samsara and Omnitracs, etrucks.com operates as a surgical strike: a 3-person team generating $200k annually by solving one painful problem for truckers. This isn't a growth story—it's a profitability masterclass in a market that demands precision.
"They don't need to rank #1—they just need to rank when a trucker is desperate for IFTA compliance at 2 AM."
The Niche is the Strategy
While competitors chase enterprise fleets, etrucks.com targets the long tail: owner-operators and small fleets drowning in IFTA paperwork. Their 2,687 monthly visits aren't vanity metrics—they're qualified leads searching for 'ifta miles calculator' (180 monthly searches) and 'what needs to be done if we are not going to renew our ifta registration' (310 searches). This is intent-driven traffic where conversion rates are king, not scale.
SEO as a Competitive Moat
With 46% organic traffic, etrucks.com has mastered the art of ranking for high-intent, low-volume keywords. They rank for 'ny hut' (540 monthly searches) and 'geotab eld' (470 searches)—terms that signal a user is already in the research phase. This isn't accidental SEO; it's a deliberate strategy to capture demand where big players ignore the margins.
The tech stack reveals their philosophy: jQuery, Tailwind CSS, Bootstrap, and PWA capabilities. They're not chasing bleeding-edge frameworks—they're building reliable, maintainable tools that work on any device. The inclusion of PWA and Lazy Loading shows they understand their users: truckers in remote areas with spotty connectivity who need offline functionality.
- Revenue-per-employee ratio of $66k is exceptional for a 3-person team
- 40% direct traffic indicates strong brand recall and repeat usage
- Specializes in IFTA compliance—a regulatory pain point that doesn't disappear
- Tech stack prioritizes reliability over flashiness
Profitability Over Scale
In a SaaS world obsessed with growth, etrucks.com proves that a $200k business serving 3,000 users with 3 employees is the definition of sustainable success.
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Meta Tags
IFTA Miles Calculator | Automated IFTA Reporting |Trucking Software
Calculate IFTA Tax with an Automated IFTA Miles Calculator. Generate IFTA Mileage Report using IFTA Trucking Software for easy IFTA Tax Calculation.
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About etrucks.com
Calculate IFTA Tax with an Automated IFTA Miles Calculator. Generate IFTA Mileage Report using IFTA Trucking Software for easy IFTA Tax Calculation.
Company Overview
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Technology Stack
etrucks.com uses 20 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
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PHP
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WordPress
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Cloudflare
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LinkedIn Insight Tag, Facebook Pixel
E-commerce & Payments
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Traffic & Audience
etrucks.com receives approximately 2.7K monthly visitors and ranks #6,083,639 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:16 on the site.
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