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EUIPO: The EU's Digital IP Gatekeeper
Inside Europe's $15M engine for intellectual property, processing 785K monthly visits with a trust gap.
Forget Silicon Valley—Europe's most critical IP infrastructure is run by a government office with 1,652 employees. The EUIPO.europa.eu isn't just a website; it's the digital fortress guarding the creative and commercial rights of 450 million people.
"A government monopoly with a trust deficit: 785,000 monthly users can't be wrong, but 2.3 stars suggest a friction problem."
The Silent Traffic Giant
With 54% direct traffic (vs. 36% organic), EUIPO operates like a utility—users don't discover it, they need it. This isn't growth hacking; it's institutional lock-in. The 785K monthly visits are likely EU businesses, IP attorneys, and global filers who have no alternative for EU trademark registration.
The Trust Gap Paradox
A 2.3-star rating from 7 reviews on Trustpilot is a warning siren. For a government monopoly, this isn't just bad UX—it's a strategic risk. While competitors like USPTO or WIPO face similar scrutiny, EUIPO's low score suggests friction in the filing process, customer service bottlenecks, or transparency issues that could drive users to national offices instead.
The tech stack—Next.js, Tailwind, Vite—reveals a modern front-end, but the back-end is a black box. With no public data on processing times, rejection rates, or API uptime, the EUIPO operates as a closed system. For founders and investors, this is a critical due diligence gap: you can't optimize what you can't measure.
- Monopoly on EU trademarks: No alternative for pan-EU protection
- High direct traffic (54%) signals institutional dependency, not brand love
- Low Trustpilot score (2.3/5) exposes service friction
- Modern tech stack (Next.js, Vite) suggests digital transformation efforts
- 1,652 employees vs. $15M revenue = high cost per user
The EUIPO is a sleeping giant with a UX problem.
For investors and founders: The monopoly is the moat, but the trust gap is the risk. The next EU IP innovation won't come from Brussels—it'll come from a startup that cracks the customer experience.
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Reviews (5)
Constantly login failure.
Pity that one has to give at least one star. In my opinion even one star is too much for EUPIO. The website is far more the worst of all official websites in Europe that I have ever visited.
Website is always broken down
Website is always broken down, errors 404 type etc. A crying shame this has been going on for such a long time!
They should all be fired and have their citizenships revoked
The website is always broken on every platform imaginable, crashing on 90% of clicks, forcing you to repeat every step hundreds of times during months for a few basic tasks. Even though you can't even send documents using their broken system, they refuse to read legal documents sent by e-mail instead. Each time you reply them, it takes a month to hear from them again, only to yet again see that they have given critique on the wrong document and request that you illegally sign a new document for the company that no longer exists because the simple transfer took so long. At least they can't extort me for money anymore, now that it's legally impossible to file a new application.
Another cash grab by incompetent government agency.
Website is extremely slow to load in Australia. Overly complicated to use and account management features are very messy. I wanted to lodge a trademark transfer. Somehow the website did not link my account to the trademark I registered It with, and after arguing with the unhelpful and patronising customer support over email, I had to create another account, link ownership and lodge The transfer. Of course having to fill the transfer form for the third time. Basically what is supposed to take 30min ends up taking 2 weeks to solve. absolute garbage.
Bureaucratic revenue generator
Not easy to navigate and if you make a mistake like we did it is like talking to a wall who just wants you to pay again and insist on communicating by fax in 2019. Think they forgot who they are serving and why they exist in the chase for more fees. Please someone reform this organisation
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euipo.europa.eu uses 14 technologies across their website including YouTube Embed, PHP, Storyblok, and more.
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Traffic & Audience
euipo.europa.eu receives approximately 785.2K monthly visitors. The website has a bounce rate of 41% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 3:35 on the site.
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This page provides publicly available information about euipo.europa.eu. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit euipo.europa.eu directly at https://euipo.europa.eu.