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Evander: The $86M Glazing Giant With Zero Web Traffic
A deep dive into how a legacy service business operates in the digital age
Evander is a $86.3M glazing and locksmith empire serving homes and businesses nationwide, yet their website registers exactly zero monthly visits. This isn't a digital failure—it's a masterclass in legacy B2B dominance that operates entirely outside modern SEO playbooks.
"Evander proves that in the service industry, brand trust and operational scale can trump digital visibility entirely."
The Invisible Traffic Paradox
Despite ranking #8,665,028 globally with zero measurable web traffic, Evander generates nearly $90M in revenue. This reveals a critical insight: their customer acquisition isn't happening through Google searches. The 4,790 Trustpilot reviews suggest massive word-of-mouth and referral business, likely driven by insurance partnerships and property management contracts that bypass organic search entirely.
The Legacy Tech Stack
Evander's tech stack tells a story of pragmatic, non-disruptive evolution. jQuery, Bootstrap, and Swiper suggest a stable frontend built years ago that simply works. The inclusion of Trustpilot widgets shows they care about social proof, but the absence of modern analytics tools (Google Analytics, Hotjar) implies they don't rely on conversion optimization. Their stack is built for reliability, not growth hacking.
The keyword data reveals their digital footprint is essentially accidental. 'Doors' (49,200 monthly searches) is their top keyword, but that's generic traffic they likely don't capture. 'Evander' itself only gets 7,890 searches—mostly people asking 'what is evander' (190 monthly searches). This suggests their brand recognition is minimal outside their existing customer base, yet their revenue scale is massive. The conclusion? They're winning through channels that don't leave digital footprints: insurance claims, property management contracts, and emergency service calls.
- Revenue scale ($86M) vs. digital presence (0 traffic) creates a fascinating inversion
- 4,790 Trustpilot reviews indicate massive customer volume despite invisible web presence
- Tech stack prioritizes stability over growth—jQuery over React, Bootstrap over custom CSS
- Leadership team is heavily operational (Head of Network Management, Head of Operational Performance)
The Ultimate Legacy Business Playbook
Evander doesn't need SEO because they've already captured the offline market. For founders and investors, this is a case study in building a fortress business that doesn't compete on Google's terms.
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Open Graph Image
https://www.evander.com/wp-content/uploads/2025/04/Evander-Opengraph-01.jpg
Meta Tags
Evander Glazing and Locksmith Experts
Nationwide glazing and locksmith services. Fast, professional solutions for homes and businesses.
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Reviews (20)
Excellent work
The job arose as an insurance claim arising from faulty workmanship from a window firm that subsequently went into liquidation. Evander was the approved supplier recommended by the insurance company.I was impressed by the speed with which my claim was processed, the diligence of Evander who quickly inspected the job to be done, the efficiency of the surveyor and technician who carried out the work and the clarity of the information which he provided. Also impressive was the fact that this agent had to travel from Newport in South Wales to a village North of Aberystwyth in mid-Wales to carry out the work, his friendly and respectful manner and the fact that he cleared up efficiently, taking away all the rubbish and discarded window parts.
Feedback
The team were professional and courteous throughout the assessment, then the follow up call to have someone visit on the day, and the actual locksmith engineer who attended as promised.
excellent service as always .
excellent service as always .
Very professional team
Very professional team , produced excellent results. Nothing to much trouble, would highly recommend.
It was easy to book appointment
It was easy to book appointment, person on phone really nice, engineer was excellent
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About evander.com
Nationwide glazing and locksmith services. Fast, professional solutions for homes and businesses.
Company Overview
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Technology Stack
evander.com uses 16 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Privacy & Consent
Complianz
Reviews
Trustpilot
Traffic & Audience
evander.com receives approximately 0 monthly visitors and ranks #8,665,028 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about evander.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit evander.com directly at https://evander.com.