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Eved: The $25M Bet on Fixing Events' AP Chaos
How a 30-person team is tackling the $500B event production payments problem
While fintech giants chase consumer wallets, Eved is quietly building a fortress in the most chaotic corner of B2B payments: events and entertainment. With $25.5M in funding and a laser focus on vendor management, they're not just processing payments—they're architecting financial control for an industry drowning in spreadsheets.
"Eved isn't building another payment processor—they're building a financial control tower for an industry that's never had one."
The Unsexy Problem
Events and production companies operate in a Wild West of vendor payments. Think 1099s, multi-currency invoices, complex approvals, and regulatory compliance across jurisdictions. Eved's platform automates this entire chaos—onboarding, invoicing, payments, and compliance—giving CFOs visibility they've never had. It's infrastructure, not innovation.
The Traffic Paradox
Here's the telling data: 58% direct traffic on just 3,525 monthly visits. This isn't a viral SaaS product—it's a relationship-driven enterprise platform. The 890 monthly searches for 'eved online' and 1,320 for 'eved' suggest a concentrated user base that's already bought in. They're not chasing SEO keywords; they're closing enterprise deals.
The leadership team tells the story: Talia Mashiach (CEO/Founder) built this as a product architect, not a VC chasing a pitch deck. With a CTO, Head of Compliance, and Head of Merchant Services, they're structured for regulated B2B payments, not consumer fintech. The 30-person team is lean for a $25.5M-funded company—suggesting capital efficiency or a deliberate, slow-burn approach to enterprise sales.
- Niche dominance: Focused solely on Events, Production, Media & Entertainment—vertical specificity beats horizontal breadth
- Regulatory moat: Built-in 1099 compliance and financial controls create switching costs
- Global reach: Cross-border payments for international productions (where the real money is)
- Visibility layer: Full AP automation in an industry that runs on email chains and PDF invoices
The Verdict: Infrastructure Over Hype
Eved is playing the long game in a market that values reliability over disruption. With $3.3M revenue and 30 employees, they're building the financial backbone for an industry that's never had one. The real question isn't about growth—it's about whether they can own the entire event production economy before someone else does.
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Enterprise AP & Payments Platform for Events & Production | Eved
Enterprise AP and payments platform built for Events, Production, Media & Entertainment. Automate vendor onboarding, 1099s, approvals, invoicing, and payments with global reach, financial controls, and full visibility.
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About eved.com
Enterprise AP and payments platform built for Events, Production, Media & Entertainment. Automate vendor onboarding, 1099s, approvals, invoicing, and payments with global reach, financial controls, and full visibility.
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eved.com uses 14 technologies across their website including Google Maps, Google Fonts, PHP, and more.
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eved.com receives approximately 3.5K monthly visitors and ranks #4,495,555 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:42 on the site.
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