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The Unseen Giant of Commercial Cold
Why Everidge dominates the $12B industrial refrigeration market with a B2B-first playbook
While SaaS startups chase digital disruption, Everidge quietly built a $35M industrial empire manufacturing the physical backbone of the global food supply chain. This isn't a tech company—it's an infrastructure play.
"In a world obsessed with digital scale, Everidge proves that physical infrastructure—when done right—creates unbreakable moats."
The B2B Fortress Strategy
Everidge's 47% direct traffic isn't an accident—it's a symptom of a relationship-driven business. Their customers aren't browsing; they're calling. With 190 employees generating $35M revenue, they maintain a lean $184k per employee ratio that suggests high-value, low-churn contracts. The 'undefined' country traffic (100%) reveals a hyper-localized US manufacturing strategy that international competitors can't easily replicate.
The Brand Portfolio Play
Everidge isn't just a manufacturer—it's a holding company for specialized brands: CrownTonka, ThermalRite, ICS, PrepRite, and LoTemp Doors. Each targets a specific pain point in commercial kitchens, from sous vide to blast chilling. Their top keyword 'international cold storage' (1,100 monthly volume) reveals ambition beyond US borders, while 'thermalrite' (180 monthly) shows brand equity in their flagship line.
The tech stack tells a story of modernization without disruption. jQuery and Bootstrap suggest legacy systems coexisting with Tailwind CSS for newer interfaces. Google Analytics and Crazy Egg indicate data-driven optimization, while the LinkedIn Insight Tag reveals a sophisticated B2B targeting strategy. They're not rebuilding the wheel—they're upgrading it while it's still spinning.
- 190 employees generate $35M = $184k/employee (high-value industrial sales)
- 47% direct traffic = relationship-driven B2B model
- Top keyword 'thermalrite' (180 volume) = strong brand equity
- Blast chiller searches (60 volume) = niche, high-intent buyers
The Infrastructure Playbook
Everidge wins by owning the physical layer of food supply chains—where software can't compete and relationships are the ultimate lock-in.
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Everidge Commercial Refrigeration Equipment Sales, Service & Parts
Commercial refrigeration equipment manufacturer of walk in coolers & freezers, blast chillers & freezers, cold prep tables, vacuum sealers, sous vide circulators and other commercial kitchen refrigeration components. Everidge is home to CrownTonka, ThermalRite, ICS, PrepRite, and LoTemp Doors brands.
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About everidge.com
Commercial refrigeration equipment manufacturer of walk in coolers & freezers, blast chillers & freezers, cold prep tables, vacuum sealers, sous vide circulators and other commercial kitchen refrigeration components. Everidge is home to CrownTonka, ThermalRite, ICS, PrepRite, and LoTemp Doors brands.
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Technology Stack
everidge.com uses 18 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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Font Awesome
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reCAPTCHA
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PHP
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WordPress
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AWS CloudFront, Cloudflare
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Traffic & Audience
everidge.com receives approximately 3.0K monthly visitors and ranks #5,431,793 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:31 on the site.
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