EVERY isn't building another meal kit app or grocery delivery service—it's reprogramming biology itself to create animal-free proteins. While most food tech startups chase consumer buzz, EVERY is operating in the lucrative B2B ingredient space, with 113 employees and $30.5M in revenue proving they've found product-market fit.

"EVERY isn't selling to consumers—they're selling the ingredients that power consumer brands, a far more defensible and scalable business model."

• B2B ingredient model creates defensible moat vs. consumer brands
• 113 employees at $30.5M revenue = ~$270K revenue per employee
• 45% direct traffic indicates strong industry recognition
• Strategic focus on protein ingredients vs. finished products

The tech stack reveals a modern, scalable infrastructure: jQuery for legacy support, GSAP for animations, Tailwind CSS for rapid development, and Cloudflare for security. They're using industry-standard tools without over-engineering—a sign of pragmatic technical leadership. The lack of Trustpilot reviews isn't a red flag; it's expected for a B2B company that doesn't sell directly to consumers.