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EveryoneOn: The Digital Equity Playbook
How a 53-person team is closing the digital divide with a $15M revenue engine
In a world obsessed with AI unicorns and billion-dollar valuations, EveryoneOn is quietly executing a critical infrastructure play: turning the digital divide into a solvable business problem. They've built a $15.4M revenue engine with just 53 employees by treating internet access not as charity, but as a product-market fit challenge.
"EveryoneOn proves that digital equity isn't a charity case—it's a scalable business model with 285K monthly search queries waiting to be captured."
The Product-Market Fit Engine
Their traffic tells a revealing story: 61% direct traffic means users are actively seeking them out, not stumbling upon ads. With 23% organic search and keywords like 'government internet' (760 monthly searches) and 'calconnect' (10K+ searches), they've positioned themselves as the definitive bridge between underserved communities and subsidized connectivity programs. This isn't awareness marketing—it's utility-driven retention.
The Efficiency Play
At $290K revenue per employee, EveryoneOn operates with the efficiency of a SaaS company, not a non-profit. Their tech stack—Tailwind, Bootstrap, Google Analytics, and conversion pixels—reveals a performance marketing mindset. They're not just building websites; they're optimizing conversion funnels for government program enrollment. The 97.3% US traffic concentration suggests they've cracked the domestic playbook before going global.
The leadership team reads like a startup org chart: Norma Fernandez (CEO), Jessica Scadron (VP Strategic Communications), Diana Rodriguez (VP Programs), Nate Antoccia (Director of Operations). This is deliberate infrastructure—strategic communications and operations leadership signals they're scaling systems, not just programs. They understand that digital equity requires both program delivery AND the machinery to scale it.
- Revenue-per-employee rivaling SaaS startups at $290K
- Dominant direct traffic (61%) indicating strong brand equity and repeat usage
- Strategic keyword capture in high-intent government subsidy searches
- Lean leadership team built for operational scaling, not just program delivery
The Unsexy Infrastructure Play
While others chase AI hype, EveryoneOn is building the connectivity foundation that makes AI accessible to everyone. That's the real moat.
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About everyoneon.org
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everyoneon.org uses 17 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
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everyoneon.org receives approximately 37.9K monthly visitors and ranks #749,313 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 2:04 on the site.
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