evo.com
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Evo: The Unapologetic Vertical Play in Outdoor Retail
How a ski shop scaled to $320M by obsessing over core enthusiasts, not mass market appeal
Most retailers chase the generalist playbook. Evo went the other way—building a cult-like following around ski, snowboard, and mountain bike culture. The result? A $320M vertical giant that owns the enthusiast end of the market while Amazon chases commoditized volume.
"47% direct traffic isn't a metric—it's proof you've built a brand, not just a website."
The Flywheel Effect
Evo's 173K monthly searches for just their brand name reveals a powerful insight: they've transcended transactional retail. When customers search 'evo' instead of 'ski jackets,' you've won the mindshare game. This brand moat compounds—every rental, every travel booking, every service job feeds back into direct relationships that bypass expensive paid acquisition.
Community as Distribution
With 845K backlinks and 44% organic traffic, EVO has weaponized community content. They don't just sell gear—they sell the lifestyle through travel packages, lodging, and experiential retail. This transforms one-time buyers into lifetime community members. The 672 Trustpilot reviews at 4.4 stars show this isn't just marketing fluff.
Their tech stack tells the story of a data-driven operator. Klaviyo for lifecycle marketing, Google Analytics for attribution, and jQuery/Slick for a fast, functional frontend. They're not burning cash on bleeding-edge frameworks—they're focused on conversion and retention. The 7K monthly searches for 'evo promo code' indicate a healthy balance between brand equity and price sensitivity, but never at the expense of positioning.
- Vertical integration across sales, rentals, service, lodging, and travel creates multiple revenue per customer
- Direct traffic dominance (47%) slashes CAC and creates defensible economics
- Community-driven SEO builds an unshakeable moat against generalist retailers
The Anti-Amazon Playbook
Evo proves that in a world of infinite choice, depth beats breadth. They're not building a retailer—they're building a vertical ecosystem that gets more valuable with every customer touchpoint.
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Open Graph Image
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Meta Tags
Ski, Snowboard & Mountain Bike - Sales, Rental & Travel | evo
evo is an outdoor experiences company specializing in ski, snowboard, mountain bike, skate and surf sales, rentals, service, lodging and travel.
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evo
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Reviews (20)
Ski Bib & Delivery Experience
I received the item a day early which was nice. The ski bib is very high quality material with a lot of pockets and a back door. The pants go under the heels and over the ski boots. I ordered this same ski bib from another website and the delivery driver from DHL express stole the item so it was refreshing to receive the item from this website quickly and from FedEx. 10/10.
Excellent customer service and reliable…
Excellent customer service and reliable shipping.
Smooth and seamless service through and…
Smooth and seamless service through and through! I’ve shopped with who for over 5 years for my snow gear and they never disappoint! I am also based in the east coast and the shipping has always been great !
Evo is my go-to for outdoor gear
Evo is my go-to for outdoor gear. They have a great website and a large selection. Pricing is always on point and I generally done what I need.
Great selection
Great selection. Good price. Prompt shipping. I will definitely buy from EVO again.
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About evo.com
evo is an outdoor experiences company specializing in ski, snowboard, mountain bike, skate and surf sales, rentals, service, lodging and travel.
Company Overview
evo.com Social Media
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Phone Numbers
Technology Stack
evo.com uses 18 technologies across their website including Google Fonts, cdnjs, AWS CloudFront, Cloudflare, and more.
Fonts
Google Fonts
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
evo.com receives approximately 5.0M monthly visitors and ranks #9,711 globally. The website has a bounce rate of 47% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 3:51 on the site.
The majority of evo.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about evo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit evo.com directly at https://evo.com.