evrythng.com
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The $51M Bet on Connected Packaging
Evrythng.com is turning every product into a data node, but is the market ready?
In a world drowning in disconnected data, Evrythng.com is betting $51.3M that the next frontier of IoT isn't in your thermostat—it's on your shampoo bottle. By embedding digital identities into physical products, they're turning passive inventory into active intelligence.
"With just 8 employees and $51M in the bank, Evrythng is executing a classic 'build first, scale later' enterprise play."
The Enterprise Paradox
Evrythng's traffic reveals a telling split: 42% direct traffic versus 33% organic. This isn't a startup chasing consumers—it's a B2B platform where enterprise clients type the URL directly. The 21,000 monthly visits likely represent procurement teams, CTOs, and product managers evaluating connected packaging solutions. The low global rank (#1.3M) suggests they're not playing the SEO game, but dominating niche enterprise conversations.
The Revenue Disconnect
Here's the provocative truth: $51.3M in funding for just $0.2M in revenue is either brilliant foresight or concerning inefficiency. With 8 employees, they're burning roughly $6.4M annually (assuming average $800K total comp per employee). At this burn rate, they have less than 8 years of runway. But in enterprise IoT, speed to market is everything—and Evrythng is clearly prioritizing product development over immediate revenue.
Their tech stack reveals a pragmatic approach: jQuery and Bootstrap for legacy compatibility, Tailwind CSS for modern UI, and Heap analytics for deep user behavior tracking. The presence of OneTrust suggests they're serious about enterprise compliance from day one. This isn't a trendy SaaS startup—it's a serious enterprise platform building for scale.
- Digital watermarking and QR codes for product authentication
- GS1 Datalink integration (evident from keyword data)
- Enterprise connected packaging as core offering
- Focus on generating customer data from physical products
The Verdict: Enterprise IoT's Quiet Giant
Evrythng isn't building a viral product—it's building infrastructure. The low revenue-to-funding ratio suggests they're still in the 'land and expand' phase with strategic enterprise clients. For investors, the question isn't about immediate returns, but whether this 8-person team can capture the connected packaging market before competitors scale. For founders, it's a masterclass in enterprise focus over consumer vanity metrics.
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Meta Tags
Product Digitization for Authentication & Consumer Engagement
Empowering brands with digital watermarks and QR codes for secure product authentication & enterprise connected packaging, generating better customer data.
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About evrythng.com
Empowering brands with digital watermarks and QR codes for secure product authentication & enterprise connected packaging, generating better customer data.
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Technology Stack
evrythng.com uses 14 technologies across their website including Adobe Fonts, Sentry, Drupal, and more.
Fonts
Adobe Fonts
Error Tracking
Sentry
CMS
Drupal
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Analytics & Marketing
Heap, Google Tag Manager, Google Analytics
Traffic & Audience
evrythng.com receives approximately 21.0K monthly visitors and ranks #1,311,872 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:53 on the site.
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