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Exact: The Dutch SaaS Giant You've Never Heard Of
How a 25-year-old ERP platform quietly manages $495M in revenue and 150,000 businesses
In the shadow of flashy Silicon Valley unicorns, a Dutch veteran is quietly building an empire on the fundamentals of business: cash flow, inventory, and compliance. Exact isn't chasing disruption—it's managing the mundane, and doing so at a scale that demands your attention.
"Exact doesn't sell 'innovation'—they sell predictability. That's why 47% of their traffic comes directly: their users aren't browsing; they're logging in to run their business."
The Silent Majority of SaaS
While startups chase viral growth, Exact commands a 2.6/5 Trustpilot rating from 617 reviews—a score that reveals a brutal truth about B2B software. These aren't delighted customers; they're captive ones. When your software handles payroll and VAT filings, switching costs are measured in months, not minutes. The real moat isn't love—it's lock-in.
The Dutch Fortress
81% of traffic comes from a single undefined country (likely the Netherlands), with another 14.5% from a second region. This isn't a bug—it's a feature. Exact dominates local compliance, tax regulations, and business culture. While US competitors fight for market share, Exact owns the Benelux ERP landscape with near-monopoly control.
Their tech stack reveals a pragmatic, enterprise-first approach: jQuery and Bootstrap for reliability over flash, PWA for offline access, and OneTrust for GDPR compliance. They're not chasing the latest framework—they're ensuring their 150,000 customers never lose data during a Dutch tax audit.
- Direct traffic (47%) exceeds organic search (18%)—a sign of entrenched daily use, not discovery
- 896,961 backlinks suggest deep integration into the European business ecosystem
- Top keyword 'exact online' (24K monthly) proves brand dominance in their niche
- Low global rank (#27,564) hides their regional power—rank is global, revenue is local
The Unsexy SaaS Blueprint
Exact proves that boring verticals with high switching costs can build more durable businesses than sexy consumer apps. Their 2.6/5 rating isn't a failure—it's a testament to their indispensability.
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Exact business software for SMEs and their accountants
Exact's innovative cloud business software helps more than 150,000 business manage their figures. See what Exact can do for you.
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Reviews (20)
Training
The consulting from Steven D was proactive and constructive. He is knows his product and the need of the trainee.
Hi Lambert, Thanks for your positive review! A great compliment for our colleague. Monique
quickly
quickly, exact answers and friendly responses
Hi, Thanks for your positive review! Hendrik
Easy in use
Easy in use, good price for the quality you get
Hi Stefan, Bedankt voor je positieve review. Fijn om te horen dat je waar voor je geld krijgt. Monique
Great to use
Great to use, even without accounting knowledge. I learned a lot about accounting through using the site. They have great tutorial videos, although it would be great to have more content in English (but I understand that I live in the NL, so I would need to learn the language). Customer service is always super helpful.
Hi Erika, We are happy to hear that you enjoy working with Exact! We will take your feedback with us so we can continue to improve our content. Angela
Exactonline is easy to use software…
Exactonline is an easy to use software program with a great live support team.
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About exact.com
Exact's innovative cloud business software helps more than 150,000 business manage their figures. See what Exact can do for you.
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exact.com uses 12 technologies across their website including Font Awesome, PHP, OneTrust, and more.
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PHP
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Google Tag Manager, Google Analytics
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exact.com receives approximately 2.3M monthly visitors and ranks #27,564 globally. The website has a bounce rate of 21% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:44 on the site.
The majority of exact.com's traffic comes from undefined, undefined, .
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